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Trust Your Gut: 13 Red Flags to Avoid Hiring Bad Contractors
Helping a client undergo renovations for their home project is exciting, but it's also a huge undertaking. The contractor you choose can make or break the renovation – not to mention affect your client relationship and chance at future referrals. Hire the wrong person for the job, and your go to market date could be pushed out much longer than you ever planned. In addition, the budget might double or triple, and you could still end up having to hire a second contractor to finish the project or fix the one that was botched. That's why you need to know when to walk—or better yet, run—from a contractor who is about to turn your listing into a money pit or burn a hole in your client's wallet. We spoke with Michael Alladawi, CEO of Revive, a national company that helps real estate agents and homeowners maximize the value of their homes through guided renovations. He shared his insights on the 13 red flags that should have you running for the hills if you ever come across them. 1. The contractor wants a large down payment No one expects contractors to work for free. On the other hand, your "spidey sense" should start tingling if they ask for a large down payment before they start doing any work. "It is typical to collect an advance toward securing large-ticket items such as cabinetry and countertops, but in certain states, it is illegal for a contractor to exceed a certain down payment cap," explains Michael. With or without those regulations, your client should expect to fork over a down payment of no more than 10% of the total project cost. 2. The contract is vague The contract presented by your contractor should be detailed enough that you need to put your reading glasses on to view it. "Be wary of a contract that is devoid of details—or the language is vague at best—regarding the scope of work for the project, responsibilities, payment schedules, and start and stop times," says Alladawi. In fact, he says the scope of work and every single detail must be included in your written agreements. Why is this so important? You don't want to make assumptions regarding what you thought you signed up for. And every time you say, "I thought you were going to…" Michael explains this is what's referred to as scope creep, a "change order," which will cost additional money. For example, you might assume that paint would be included in the cost of painting the home or debris removal is included in a demo, but if it's not in the contract, your client will be paying extra. 3. The contractor had bad or zero reviews You can give the contractor the benefit of the doubt, but you still need to see if there's any dirt on them. These days, everything is online, and if you see bad reviews, take them seriously. The adage that you can't please everyone is true—but multiple bad reviews are usually a smoke signal. And where there's smoke, there's fire. "If you don't see any reviews at all about a company, chances are they have dissolved previous companies and reestablished under a new name," Alladawi explains. When contractors can't clean up their brand or reviews, they often start over. 4. The contractor doesn't have references In addition to reviews, contractors should also have references. Also, if this person has great reviews for painting but they're offering to install a new kitchen, you need examples of the latter. Renovations are significant investments of both time and energy for homeowners. Alladawi explains, "The best way to understand a contractor's work is to review photos, reviews, and references from their work." Contractors should be eager to share the contact information of happy customers who can answer questions about their performance. 5. The bid or estimate is extremely low Usually, consumers are concerned about prices being higher than necessary. However, Alladawi also warns about a low-ball bid. "Contractors know that homeowners will be fixed on costs and the bottom line, and unethical contractors will leave out some scope of work details just to obtain the job," he explains. "You need to review bids against your scope of work to ensure it includes everything you expect." 6. The contractor doesn't have proof of insurance Don't just ask a potential contractor for insurance—ask to see a copy of it. You should also be sure it includes workman's compensation and general liability. "If the project is large in scope, you may want to also check and see that they are bonded," Alladawi recommends. 7. The contractor is a poor communicator We're not saying your contractor needs to have a BA in communications. However, if they fail to return phone calls or address your concerns, Alladawi says this is a preview of what you'll get if you hire them—and he says they may end up abandoning the project. Written communication skills are also important. "When a contractor is hesitant to provide information in writing or engage in proper digital communication, this is a definite red flag that he or she doesn't want a paper trail of evidence or isn't legally licensed to do the work requested," says Alladawi, "A running paper trail is a normal expectation when you're dealing with a contractor." 8. The contractor doesn't mention permits or suggests the homeowner obtain them "Each municipality has different ordinance requirements for various home remodeling projects, including outdoor spaces," Alladawi warns. "Many projects—including retaining walls, driveways, fireplaces, and outdoor kitchens—need to be permitted and engineered and require a substantial amount of expertise to execute properly." And he says your potential contractor needs to address this as it can affect timelines and costs to pull permits. Even worse is a contractor who asks you to pull the permits. Alladawi says this usually means you're dealing with an unlicensed contractor or someone whose license has been revoked. "Never obtain the permit as an agent or homeowner because whoever obtains and signs for the permit is responsible for everything, including fines and fees when things go wrong," he explains. "You want the contractor to carry the burden of doing the work." 9. The contractor doesn't address materials or lien waivers If the contractor is executing draws, and the project is large, Alladawi says you may want to ask about lien waivers. "This is an extra step that will ensure that nobody, including a contractor's supplier, can place a lien on the property," he says. "For example, if a contractor doesn't pay their dealer, the dealer can issue a lien directly on the homeowner, which must be satisfied to receive clean title or deed" if there is ever a sale. In other words, you can't sell your listing until this debt is paid. 10. You're unable to verify the contractor's license, or the names do not match There's a reason you should always verify the contractor's license. Alladawi says this is how you can find out if the contractor is unlicensed and using someone else's license. It's possible this individual's license has been revoked, and they got someone else to apply for one. "It may even be a corporation, but the principals do not match the name of the contractor," he says. 11. The contractor asks for cash payments If the contractor asks if you can pay in cash, it's quite possible this individual is trying to avoid paying taxes on the business or for employees. Alladawi says this is a sign that you're dealing with a dishonest person. But there's yet another reason why you shouldn't pay in cash. "It's important to have proof of payment using a canceled check, receipts, and lien releases upon payments made to the contractor in the event he or she claims they weren't paid," Alladawi says. 12. The contractor is under the influence What people do on their time is their business—but what they do in your home is your business. It might go without saying, but "when it comes to deciding on who you want to work with, a major waving red flag that says, 'don't hire me,' is a contractor who shows up to the job site, and you suspect they are under the influence," Alladawi warns. 13. Bad gut feeling Finally, if you get a bad feeling about a contractor, it's worth considering other options. Your intuition can be a valuable tool in making a decision. Revive Real Estate partners with real estate professionals to provide the funding, guidance, and contractors needed to get strategic pre-sale renovations done fast and for maximum value. Discover more at www.revive.realestate.
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The Power of Video Marketing in Real Estate: Tips for Agents
In today's digital age, video marketing has emerged as a powerhouse tool for businesses across various industries. Real estate agents, in particular, can harness the power of video to elevate their marketing efforts and gain a competitive edge in the market. In this post, we'll explore the significant impact of video marketing in the real estate industry and provide some valuable tips for agents to leverage this medium effectively. Captivating Visuals Tell the Story A picture may be worth a thousand words when showcasing properties, but a video may be worth a million. Real estate agents can showcase properties in the most captivating and immersive way possible with the help of video marketing. Agents can develop a compelling narrative that draws in potential buyers by taking gorgeous pictures, showcasing interior and exterior spaces, and emphasizing special features. Building Trust and Credibility In a competitive market, trust is crucial for real estate agents. With potential customers, video marketing offers a chance to build credibility and trust. Agents can introduce themselves, share their expertise, and show off their familiarity with the local market by participating in videos. Viewers are more likely to choose an agent they feel at ease with thanks to this personal touch, which also helps viewers connect with agents on a more human level, fostering trust. Showcasing Neighborhoods and Amenities Buying a home is not just about the property itself; it's also about the surrounding neighborhood and amenities. Video marketing allows agents to showcase the charm and character of different neighborhoods, highlighting local attractions, schools, parks, and more. By giving potential buyers a glimpse of the lifestyle they can expect, agents can attract the right target audience and differentiate themselves from the competition. Virtual Tours: Anytime, Anywhere Convenience is crucial in the fast-paced world we live in. Real estate agents can provide virtual tours through video marketing, allowing potential buyers to view properties from the comfort of their own homes. A more practical and accessible way to reach a wider audience, including out-of-town buyers, is through virtual tours. Agents can focus on serious prospects while saving time and reducing the number of physical showings by utilizing this technology. Social Media Amplification Social media and video marketing go hand in hand. Real estate agents have fantastic opportunities to promote their videos and expand their audiences on sites like YouTube, Facebook, Instagram, and TikTok. Social media platforms give videos the chance to go viral and gain a lot of exposure because of the sharing, liking, commenting, and tagging features. Agents should optimize their videos for social media, craft compelling captions, and engage with viewers to maximize their reach and impact. Educational and Informative Content Beyond property tours, video marketing allows agents to provide educational and informative content to their audience. Agents can create videos on various real estate topics, such as buying and selling tips, market trends, home staging advice, and financing options. By positioning themselves as experts and offering valuable insights, agents can attract a loyal following and build their reputation as a go-to resource in the industry. Video Testimonials Nothing speaks louder than a satisfied customer. Video testimonials are a powerful tool for real estate agents to showcase their success stories. Happy clients can share their experiences, highlight the excellent service they received, and express their satisfaction with the agent's expertise. These testimonials add credibility and social proof, reinforcing the agent's reputation and influencing potential buyers in their decision-making process. To conclude, video marketing has revolutionized the real estate industry, offering agents a dynamic and engaging way to connect with potential buyers. By harnessing the power of captivating visuals, building trust and credibility, showcasing neighborhoods, offering virtual tours, leveraging social media, providing educational content, and utilizing video testimonials, agents can take their marketing efforts to new heights. To view the original article, visit the Transactly blog.
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7 Secrets to a Winning Virtual Listing Presentation
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5 Script-Starters to Use When Clients Push Back
Does client skepticism have you scrambling for the right words? When your expertise is questioned or your value proposition stalls the deal, it's tough to stay on track. But with RPR (Realtors Property Resource) in your toolkit, you'll always have data-backed answers to win them over. Here are some common client pushback questions and statements, and how you can use RPR to reply to them… Countering Online Estimates "Wait a second, I know my home's worth _______" This is one of the most common comments listing agents deal with day in and day out. Homeowners keep a close eye on their neighbor's home values and how much they sell for. They feel, often strongly, that their home is of equal (or more) value for a variety of reasons. But the truth is, they might be relying on outdated online estimates or have an emotional attachment inflating their price expectation. Here's your scripted reply: I understand you've looked at online estimates… and that's a great starting point. But I have a special resource that allows me to dig much deeper into the data. We'll look at recent sales of truly comparable homes, not just a computer algorithm. This ensures your pricing is both realistic and competitive. RPR's CMA tools give you everything you need to pull comps and put together on-target pricing recommendations. If you haven't already done so, sign up and attend this free RPR CMA webinar. "An online estimate told us our house is worth more than you're saying." Many consumers seek out online home listing sites when they start to look for homes or do research on how much they think their home is worth. And some have catchy names that homeowners really gravitate to. And who wouldn't want to see an inflated price for their home? However, online value algorithms can often be way off mark and very deceiving when it comes to making sound real estate decisions. It is a place to start when looking for homes, but it most certainly does not replace an experienced CMA or a professional appraisal. Here's your scripted reply: Yes, I understand that you may have seen your home online and you're happy with the number you saw. But are you familiar with how online AVMs work? They take the deed recordings in a geographic area to determine the number, and they don't include the condition of the home or any upgrades. I will provide you with more accurate data, and I can show you recent sales in the area that paint a more accurate picture. I will build you a professional CMA using proprietary REALTOR® tools and data, and I will go even further by creating a Sales Comparison Analysis, which is an advanced, detailed valuation analysis. This will help us find the perfect way to price your home. RPR's home pricing valuation tools and data are second to none. Coupled with your local market experience and insight, you'll be able to push back yourself on off-the-mark online estimates. To sharpen your skills even further, take RPR's advanced valuation webinar for tips and tricks on how to evaluate hard-to-price properties. Emphasizing Market Expertise "I can sell it myself…" Just about every agent in the business has encountered at least one FSBO in their career. And although there are less FSBO transactions than previous decades, For Sale By Owners are still a stubborn bunch. They underestimate the complexities of marketing, negotiation and paperwork. And they fully subscribe to the "Put a sign in the ground and wait for the offers to roll in" philosophy of home selling. Here's how to handle one with an assist from RPR… Here's your scripted reply: Selling a home in today's market requires more than just putting up a listing or a sign. I constantly monitor local trends for things like median days on market and price adjustments. This lets us fine-tune your pricing and marketing as the market shifts and evolves. The RPR Residential Market Trends are your go-to source for hyper-local housing market data. Don't miss out on the market insights that power smarter decisions. Here's how to conduct in-depth market analysis by looking at extended time frames as they pertain to housing market data. This video tutorial, RPR Market Trends, will show you how to track stats and metrics over months or years to see how the market has evolved. Hover over the trendlines to pinpoint specific data points and make informed decisions, and then easily share this information with clients and prospects with a click or two. The Value of Time and Negotiation "All REALTORS® are the same…" Oftentimes, and even more so thanks to the recent buyer commission litigation and settlements, consumers do not understand or grasp what they're paying for. With this fee-focused mindset, they simply don't see the value in paying a commission and push back accordingly. Both buyers and sellers may not understand the different levels of service, expertise and resources offered. Here's your scripted reply for sellers: While selling yourself is possible, my network and market insights help me identify potential buyers who may be a great fit for your home. Plus, I handle complex negotiations every day, aiming to get you the best possible terms, not just a quick sale. Here's your scripted reply for buyers: Negotiations can be tricky. I have access to in-depth market data to back up our offers. This means not just getting you a good price, but the right terms to save you even more in the long run. Use these script starters to prove your value to buyers and sellers. To dig even deeper into everything that RPR offers REALTORS®, be sure to check out these video tutorials in the RPR Learning Center. New neighborhoods "You haven't sold any houses in our area." New agents hear this one quite a bit, especially ones with zero to a few closed transactions. Even veteran agents when they venture outside their "regular" neighborhoods can hear this criticism. And although you might not be familiar with who teaches second grade at the local elementary school, you can learn and know a lot about an area thanks to RPR. Here's your scripted reply: I understand your concern. You'll be impressed by how quickly I've become an expert on your neighborhood. I have access to a special database with local neighborhood insights and pricing tools most people don't have access to—such as the area's walkability, vital metrics, and how neighborhoods stack up against each other. Let me show you how my expertise translates into the best possible outcome for your home sale. The data from RPR can really help you in your rebuttal. RPR Reports, especially the Neighborhood and School Reports, give you a plethora of information about the area and its surrounding area. This includes school scores, walkability, points of interest, shopping and restaurant proximity, and so much more. You can also utilize the RPR Market Trends ScriptWriter to give you some insight as to how the market currently stands by searching for the neighborhood's name or ZIP code. And here's a nice cheat code: choose the "conversational" tone and the "Create Video Script" for your search area, and you'll almost instantly be provided with a script that you can use to help craft your reply, as it gives you all kinds of stats that are local to this neighborhood. Use the video script created by AI to aid you in your scripted responses! Prove your value and your worth using these script starters Clients can be hesitant, nervous or apprehensive in just about every phase of a transaction. And it can be for a variety of reasons, both personal (employment, overall financial situation) and external (interest rates, recession fears). Sometimes, they're simply overwhelmed. However, how you respond to the pushback is key to your success as a REALTOR®. It's your job to remain cool and calm, and provide some clarity amongst the chaos. Having these script-starters at your disposal is a smart way to be prepped for all types of questions and stop signs. To view the original article, visit the RPR blog. Related reading 'How's the market?' Learn how to respond with RPR Market Trends 6 Real Estate Scripts (and When to Use Them) Try This Expired Listing Script to Win More Appointments
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Products

RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Industry News

New Zillow Home Loans tool addresses home buyers' biggest concern: affordability
BuyAbility, an innovative new tool from Zillow Home Loans, combines real-time mortgage rates with a buyer's credit score and income to determine a home price comfortably within budget SEATTLE, May 13, 2024 -- Today, Zillow Home Loans is introducing BuyAbility, a new tool that addresses one of the biggest considerations buyers face today: understanding what they can afford. Only offered on Zillow, BuyAbility gives buyers a personalized, real-time estimate of the home price and monthly payment that fits within their budget, and then gives insight into the likelihood of qualifying for a loan. BuyAbility is powered by real-time mortgage rates from Zillow Home Loans. BuyAbility is a new way for buyers to understand what they can afford, giving them the information they need to make educated decisions about where they call home. The interplay between mortgage rates and a buyer's credit score are important factors in determining affordability, but most calculators don't factor this in. Buyers just need to add a few simple inputs unique to their financial situation, such as income, credit score and the monthly amount they're comfortable spending, into BuyAbility. Within seconds, a personalized, real-time estimate of the home price and monthly payment that fits within their budget pops up, along with insight into their likelihood of getting approved for a mortgage at this price point. Buyers can get started on the Home Loans tab on Zillow's app. A shopper's BuyAbility calculation will update regularly with changes to mortgage rates and their credit score. "What many people don't realize is that your mortgage rate is highly dependent on your credit score," said Orphe Divounguy, senior economist at Zillow Home Loans. "The better your credit score, the lower the rate you'll qualify for, potentially saving you hundreds of dollars a month. BuyAbility is personalized to a buyer's credit score, income and down payment, and updated regularly to reflect current mortgage rates, giving home shoppers a true understanding of their buying power. BuyAbility is a great starting point for buyers who may be hesitant to look under the hood of their finances, or share personal details with a loan officer." If mortgage rates change, it impacts the home price a buyer can afford and their likelihood of getting approved for a mortgage, and BuyAbility will adjust for this in real-time. For example, a median-income household would be able to afford a $380,000 home with rates at 7%; if rates went down to 6%, that same household could afford a $420,000 home. Checking their BuyAbility regularly gives shoppers a clear and current understanding of their financial picture at any given moment. BuyAbility will change the way people shop for homes. Later this year, Zillow Home Loans will make it possible for buyers to shop for homes on Zillow using their BuyAbility — rather than a price range — allowing them to quickly identify homes that truly fit their budget. And since most people think about their finances in terms of monthly budgets, buyers will soon be able to see how much each home they look at on Zillow would cost them on a monthly basis, based on their BuyAbility. BuyAbility is an innovation only Zillow Home Loans could accomplish, personalizing Zillow's world-class shopping experience with a buyer's unique financial data and real-time mortgage rates from Zillow Home Loans. About Zillow Group Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
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For the Class of 2024, Austin Ranks as the Top Rental Market for College Graduates
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Revive CTO Mansoor Bahramand Named 2024 'Future Leader in Real Estate'
IRVINE, Calif., May 7, 2024 – Revive, the leading provider of pre-sale home renovation solutions, announced that Mansoor Bahramand, its Chief Technology Officer, has been named a 2024 "Future Leader in Real Estate." This prestigious award recognizes emerging industry leaders under 40 who are forging new paths and pushing the envelope in the real estate industry. The Future Leaders in Real Estate Award is given to individuals who excel in their professional roles and embody the spirit of innovation and leadership that defines the future of the industry. The award highlights those who introduce transformative ideas and show an unwavering commitment to driving innovation within the real estate landscape to redefine real estate practices. This inaugural award, presented by Inman, a leader in real estate news, is a "celebration of the next generation of visionaries who are forging new paths, introducing transformative ideas, and making significant contributions to the evolution of real estate practices." Bahramand, 35, was recognized for his role as a builder, not only of software and new companies but also of relationships. As CTO at Revive, Bahramand leads the engineering department, helping forge new features, interfaces, and experiences to empower people to see the best in their homes. He also co-founded the startup studio Branch, where he thrives in helping others build and innovate. "Being recognized as a Future Leader is not just an honor – it's a reaffirmation of our commitment at Revive to push the boundaries of what's possible in the real estate industry," said Bahramand. "Our goal has always been to leverage cutting-edge technology to provide real value to homeowners and real estate professionals alike." "Mansoor embodies the spirit of innovation that this recognition seeks to celebrate," said Michael Alladawi, CEO and Co-founder of Revive. "His contributions to Revive and the broader real estate technology community are helping to redefine industry standards and practices," he added. Dalip Jaggi, Revive co-founder, added, "Mansoor's ability to translate complex technical concepts into user-friendly solutions has been a key factor in the success of products like Revive Vision AI. His unrelenting commitment to pushing the boundaries of what's possible in real estate technology is exemplary." The complete list of honorees is here. About Revive Revive Real Estate partners with real estate professionals to provide the funding, guidance, and contractors needed to get strategic pre-sale renovations done fast and for maximum value. By providing access to Revive's network of top contractors, Revive homes sell for more and help sellers move ahead by maximizing their sales value. Discover more at www.revive.realestate.
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Center for REALTOR® Development Partners with Shaping Wealth to Empower Agents with Human-Centric Training Suite
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Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Dell Technologies
The tools and expertise you need to do incredible things Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio. Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results. Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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