Boost Customer Service by Being an Expert on the Mortgage Process

Ah, real estate school: That time you spent reading or listening to what seemed like endless hours of lectures. And what did you learn about actually listing and selling real estate? Not much. Sure, you walked away from the experience knowing – without a doubt – that there are 43,560 square feet in an acre. But how to work with first-time buyers or how to determine the market value of a home? These things aren't covered in licensing classes.

New agents are then cut loose to work with consumers with whatever real estate training their brokers provide. It's a safe bet that not much, if any, of that training has to do with the mortgage process. To many agents, the mortgage process remains completely foreign and they depend on the lender to explain the process to their clients.

But agents who do their homework and learn the ins and outs of the mortgage process will not only be able to share valuable information with clients, they will also provide a service that will win referrals and take their business to the next level.

Add Value for Your Clients

Value is a popular buzzword in the real estate industry lately – how to bring value to the process and how to prove your value is top-of-mind with many agents. It's all about maximizing the value-added services that you bring to the table that few other agents can.

Let's face it, it's not always easy to find ways to differentiate yourself from other agents. One of the best ways is by providing stellar customer service. What you think defines "customer service," however, and the definition your client gives may be two different things.