Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteMay 31 2011
Many brokers struggle to recall that sales come from customers and that marketing is the sourcing and harvesting of those sales. Regardless of the number of transactions that your business processes each year, you are building your customer lists and creating an asset base important to your real estate marketing efforts.
Perhaps the best way to position the understanding of this notion is in terms of the lifetime value of the relationship that your broker has with the customer. What happens all too often in real estate is that the relationship that begins as a lead and ends at the conclusion of the transaction.