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Sign into your account7 Tech Tools to Make Brokers’ Lives Easier
June 17 2015
Technology is becoming more efficient, more affordable, and more useful for real estate professionals and their clients every day. But figuring out what's worth the time and money can be overwhelming.
To help make those decisions a little easier, a panel of brokers shared their go-to apps and tech tools for managing their business and connecting with clients and agents during the Emerging Business Issues & Technology Forum at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., last week. Here are seven of their recommendations:
Periscope: This is Twitter's web streaming app, which gives users the ability to share live video. When your broadcast is over, you can make it available to viewers for later replay. If you want to broadcast to specific people, you can make it invite-only. Free.
Broadcasting ideas for brokers:
- Panel or keynote presentations: Do you do a lot of public speaking engagements? Share your presentations live with your agents and followers.
- Company updates/major announcements: Introduce new hires or new agents, celebrate accomplishments, and announce expansions and other newsy events at your brokerage.
- Q&As and interviews: Get one of your top producers to sit down and do an education interview that potential clients would find useful, or talk to community leaders about local issues and events.
- Speakers and training sessions: Be a resource for agents on the go by live streaming speaking events or in-house coaching sessions. Invite just your agents to view the live stream or make it public. Sure, agents from other brokerages might see it, but what better way to recruit?