September 11 2015
This month, we're publishing content from a course on Realtor Safety. This is the fourth in a series of articles that teaches Realtors how to prevent being a victim of crime. Read the previous article here.
The first step in preventing yourself from being the victim of a crime is eliminating as many "attractors" as possible. That being said, a big part of marketing yourself as a real estate agent is making yourself and your picture as prominent as possible. This section is about how to still market yourself, but make minor changes that remove as many "attractors" as possible.
Images are an important part of marketing yourself and your listings. However, they are also often the item that starts the targeting process. Your professional photos can be an attractor for both the power motive and the profit motive.
To reduce the risk of being targeted by those with a power motive:
When using pictures that include the upper body:
To reduce the risk of being targeted by those with a profit motive:
Read the next article in this series now: Setting Expectations in Your Marketing
September is Realtor® Safety Month. Throughout the month, RE Technology will be publishing excerpts from an educational course on Realtor Safety in partnership with safety app creator Real Safe Agent. Here's the list of articles that have been published to date:
Please consider sharing this important information with your colleagues, your agents (brokers), and membership (MLSs and associations)!