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Crowdfunding Comes to Real Estate. Can It Work?

October 27 2015

Depositphotos 11399865 xs 300x217From flying bicycles and pi-shaped pie pans to 3-D printers and home security systems, crowdfunding has seen its share of hits and misses. Flying in the face of traditional approaches to financing, will crowdfunding be on target when it comes to real estate trends?

What is crowdfunding?

Leveraging the accessibility of the internet and social media, crowdfunding offers a method of raising capital by providing access to tens of thousands of investors – from friends and family to potential customers and individual investors. Contributions range from $20 to thousands, with payback encompassing rewards to cash returns on investment estimated in the 7-20 percent range.

How's it work?

Typically, accredited investors can use the platform for free and "shop" for real estate opportunities, ranging from single family homes to new developments and high-rises, nationwide. Money may be loaned at a specific interest rate, or as purchased equity in projects. iFunding, a rising star in the crowdfunding market, even offers a mobile app – purported to be the first ever in the real estate crowdfunding market.

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