RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountGraceful Vendor Termination
February 24 2016
System conversions are very difficult in real estate. If there is one eternal truth it's that agents will absolutely resist change no matter what. Even with MLS system conversions where the death of the application–vital to their business–is imminent, they hang on during the parallel period until the very end. Then there is a flood of complaints about failure to notify them or train them. It’s a way of life that extends beyond the MLS system to the brokerage system.
More and more, brokers are providing end-to-end business systems to their agents. Over years, the company trains and supports the program. It becomes part of the culture of a company. Then one day, usually for sound business reasons, the broker decides to change vendors. Chaos ensues.
Change is a recruiting opportunity
When you see a competitor changing vendors, it is a great time to target your recruiting. License the system that your competitive broker is dumping and offer it for agents who want to come over and bring their system with them. The recruits can wear the old shoes of their last firm for as long as they like.