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Sign into your accountHail Mary Effort Proves Worthy of This Realtor’s Strategic Open House Move
May 25 2016
In real estate, you win some, you lose some. Yet for this REALTOR® from Florida, losing one turned into a trifecta of wins. All because of a very unusual set of circumstances at a very popular open house.
As every real estate agent knows, open houses can be feast or famine. On this particular day, Gregg Center, a REALTOR® with Premier Sotheby's International Realty, Sarasota, FL, lucked out. His luxury property listing had quite the appeal for a number of discreet buyers.
"I was somewhat surprised when six different couples entered the property at once," said Gregg. "It was a blessing and a curse because, obviously, I wanted to engage all of them equally."
With questions about the property looming and little time to waste, Gregg turned to the app he traditionally relies on in similar circumstances. This time he wasn't so lucky. "I tried to engage each of my open house visitors by relying on data from my real estate app," he said. "But its unresponsiveness frustrated them. I felt frustrated as well. High-end buyers have high expectations, and my 'go-to' app didn't perform when they wanted more information."
What makes Gregg a good agent? He's quick on his feet. "Right then and there, I remembered that I had downloaded the RPR app about three days prior to my open house and played around with it for about 30 seconds, with no real strategy in mind. I'm new to RPR so had honestly forgotten about it. But I had to do something and followed my instincts."