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Sign into your accountGet Hot Real Estate Leads from Cold Emails
July 06 2016
Agents who want to convert real estate leads into ready clients must master writing effective emails. Simply put, a cold email is a message to a prospect whom you haven't communicated with before. To help you craft an amazing cold email, we're sharing tips from Entrepreneur magazine, along with our own insights!
Cold emails need to be short, sweet and to the point. The first email you send is the most important email you'll ever send! Here are seven easy steps to follow!
1. Organize your database.
Depending on the quality of your lead capture, your database can be broken down into more than just "buyers" and "sellers." For example:
- First-time home buyers
- Vacation home buyers
- Move-up buyers
- First-time home sellers
- Downsizing sellers
- Vacation home sellers
You can also segment your database by market, price range and prospect timeline. The better your lead capture, the more effective your marketing campaigns will be.