If You Only Had 30 Seconds to Win New Business, Would You Be Ready?

Have you ever missed out on the perfect opportunity to land a great lead? You may have been in line at Starbucks or wandering the aisles of your local supermarket when someone spotted your name badge or NAR pin and asked about your job. They may have mentioned how they are getting ready to buy or sell a home. Then, perhaps you passed them a business card, chatted amicably for a few minutes, and headed in different directions with promises to connect, never to speak again.

You have to be prepared when occasions like this pop up. It's important to make a confident, trustworthy, and compelling impression to win that lead. To do that, you have to explain what you do, and how you do it differently or better than everyone else. On top of that, you need to do it quickly and concisely. Time is ticking and you're not going to be able to keep them from their day for long. What you need is a fully developed, polished, and practiced elevator pitch.

1. Plan

The first step to developing your elevator pitch is to consider the angle you're going to take. Are you trying to get the target of your pitch interested in you, your team, or your brand? Do you have a niche you would like to mention? Ask yourself who your ideal client is and why they should choose you over all the other agents in your area.