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Sign into your accountAre You Market-Smart? Prove It with a Branded Market Report
October 04 2017
Never has so much information been available to consumers on the residential real estate economy, especially on market trends important to buyers and sellers. Buyers and sellers are self-educating themselves about market conditions long before they hire a real estate agent.
This wealth of information can be confusing and even contradictory, proving once again that there's a big difference between information and knowledge. Perhaps that's why consumers want agents who are as smart—or smarter—than they are about market trends. "Knowledge of the real estate market" consistently ranks higher than people skills, technology skills and even negotiation skills among the qualities that buyers consider to be very important when shopping for an agent.