Who is Your Company's CSO?

In real estate, we love our letters. CSO is Chief Social Officer. Hence the question begins; who is your company’s designee that owns your social media strategy?

As we look back over the past few years, social media evolved slowly. Most corporations started with the tactic of outlawing Social media by employees. After all, like personal cell phone usage, it was viewed as a distraction from the work at hand. Now things have evolved, and progressive organizations have learned that social networking by employees (if done correctly) enhances the company’s brand and strengthens relationships with customers.

The challenge is to have a plan for coordinating social media strategy across multiple components of your organization - sales, marketing, IT, research, public relations, HR, etc.

There seem to be a variety of schools of thought on this. Some organizations require each department to create their own social media strategy. Others build one strategy and try to engage every person in the organization to participate. Some outsource. Here are some examples in our industry: Lead Strategist, Group Social, Oursource