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Sign into your accountSocial Media Metrics that Matter Most for Real Estate
January 04 2018
In the modern age, marketing and measurement go hand-in-hand. Although this holds true for every industry and media outlet, professionals in the field of real estate are in a unique position to take advantage of the real-time marketing feedback benefits that social media can provide.
Up-to-the-minute viewer/visitor data is built directly into all major social media sites, and if you aren't taking advantage of this data, you just aren't making the most of your digital marketing efforts.
In short, you can spend all the time in the world to establish a broad social media presence and craft compelling content, but if you are receiving no information on the overall effectiveness of these marketing efforts, you may just be wasting your time.
By keeping an eye on your social media stats, you can constantly adjust your marketing strategies to better reach your goals. The most important metrics for real estate pros to watch are...