March 19 2018
Millennials, also referred to as Generation Y, are the generational demographic following Generation X and the biggest generation in U.S. history. They are the generation raised on technology, they have an unprecedented appreciation for avocados on toast, and are they are on the receiving end of countless stereotypes (like the aforementioned). Today, most demographers agree that millennials are aged between 22-37 (born 1981-1996).
In the real estate industry, the most important thing to know about Millennials isn't their preferred toast accompaniment, though.
At this year's Xplode Conference, Matthew Josefs, the Senior Trade Show Consultant for TORCHx by Web.com, pointed out that although Millennials currently make up 34 percent of homebuyers, they are particularly difficult to convert into clients.
Here's a recap of what Matthew had to say about why that is and what you can do to remedy it:
Did you know that 99 percent of millennials search for homes online? This means that if you'd like them to buy the home you're selling, you have to make your listing as appealing to them as possible!
This information will help:
Still, you won't get engagement just by making it seem pretty.
When it comes to home buying, Millennials really aren't all that different from previous generations. It'll definitely help to keep in mind what they look for to sell to them, however.
To view the original article, visit the Happy Grasshopper blog.