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Sign into your accountWhat Is Public Relations?
May 09 2018
I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don't understand what public relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of advertising.
A better widespread understanding of what PR is, what is not, what it can do and what it should not be expected to do would greatly benefit the real estate industry. That's because PR is one of the most potent and underutilized business disciplines that yields one of the highest ROIs when executed well.