RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountGreat PR Begins with Great Storytelling
February 28 2019
What makes the difference between a good public relations campaign and a great public relations campaign? It's the story. If you don't have a great story to tell, you won't have great PR. It's that simple.
The truth is, after three decades in this industry, most of the PR I witness is mediocre. Why? Because the stories are mediocre. I don't know if the companies or the products are just outright dull or the professional crafting the stories didn't work hard enough, but too much of what I read and see being done in PR today is milquetoast.
And unfortunately, a lot of PR today that is being practiced is awful.