Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro

Today, Homesnap released the most advanced generation of its home search platform. This massive update, called the "All-New Homesnap Pro," is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap's technology. Featuring a unique "Likelihood to List" score, Homesnap Pro takes a big leap forward by using predictive analytics and data science.

For agents, using this bellwether tool could mean an end to "spray and pray" marketing: sending out thousands of mailers hoping to hit someone who might be ready to sell. Instead, with the new "Off-Market Marketplace" now built into Homesnap Pro, an advanced machine learning algorithm helps agents to cherry-pick those most likely to make a move.

New deep, rich data is fully integrated with search – from public records to mortgage data – and that means agents won't ever have to worry about a consumer knowing more about a property than they do. The All-New Homesnap Pro boasts "over 500 data sources on a single platform — more than any other mobile solution in residential real estate."

Agents, brokers, and MLSs asked, and Homesnap listened. The new release adds the availability of real-time MLS data integration that delivers saved searches, listing carts, and contact synchronization. Combined with search filters that can identify only those properties with specific parking needs or ones with a pool or basement, the All-New Homesnap is delivering on providing next-level search.

There's a lot more packed into this latest release of the All-New Homesnap Pro. Another standout feature – Building Pages – help agents demonstrate that they are the hyperlocal expert. An agent can filter a search to show every unit in a condo complex, showing both listings and off-market units. Drilling down deeper, agents can see the history of every property: current and prior owners as well as past public listings.

At its core, the technology that powers the Broker Pubic Portal still delivers its most essential and market-defining feature. Homesnap still connects agents with consumers to provide the most accurate, timely, and extensive information – directly from the MLS — to help buyers and sellers make the best decisions.

Homesnap CEO John Mazur summed it up best: "With this latest generation of Homesnap Pro, we continue to give our users resources to better attract and serve their clients."

Join this webinar to learn more about Homesnap pro's new features. Hear from Tom Hosack, President/CEO of Berkshire Hathaway HomeServices, The Preferred Realty Northwood Realty Services and Bill Kauffman, the Director of Development for Homesnap, as they explore and explain the six core areas of Homesnap Pro to provide agents and customers have a better experience. Visit the registration page for more details!

Here's the complete news release issued today from Homesnap.

To view the original article, visit the WAV Group blog.