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Sign into your accountThe Art of the Quote in a News Release
August 13 2020
News releases remain a useful tool for public relations programs. The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
News releases help frame and shape your story--whether it is the announcement of a new product or service or the acquisition of a company or new talent. Most importantly, the words you choose, once used by others, can keep your story consistent and clear.