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Sign into your accountYou’re Doing it Wrong: 6 Real Estate Technology Mistakes
April 18 2012
Guest contributor Michelle Costa of Showing Suite says:
Many agents consider themselves "real estate technology gurus," but just because you have a website and a Facebook page does not necessarily mean you are utilizing them correctly. Nowadays, agents must learn how to take advantage of technology – everything from Internet marketing and savvy use of the MLS system, to making a home's details and photos attractive and accessible to potential buyers through mobile technologies. What ways can you avoid making real estate technology mistakes? Take a look at the most commonplace mistakes:
1. QR Codes: This is one of the most widely misused real estate technology methods. One of the most common mistakes is when a QR code does not lead to a mobile friendly web page. This completely defeats the purpose, since QR codes are meant to be scanned with a mobile device. Also, we've witnessed agents sticking QR codes in places that aren't exactly the most well thought out--like on a car, for example (accident, anyone?!).
2. Blogging: Having a blog is a great start, but you need to be sure you are actually using it. If you don't frequently post on your blog, it is actually hurting you more than not having a blog at all. Be sure your blog is properly optimized as well by targeting the right keywords in the body and title of each post, and include images in each post.