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Sign into your account7 Reasons Why Your (Future) Clients Care that You are a Real Estate Blogger
August 06 2010
In the collective discussion that took place on this topic, there was lots of writing on why blogging helps you gain the trust of your audience, and how blogging helps you connect to your potential clients, but pinning down why they should care took some time to uncover.
Paula Henry from IndyRealEstateTalk.com broke through with the concept that a well executed real estate blog gives clients a sense of the agent “beyond the slogan.”
Many real estate agents use slogans such as: 
“Knowledge Is Power”
“Service You Deserve. People You Trust”
“Experience Is The Difference”
“Always There For You”
“We Care”
“Your Local Expert”
…and so on.
Without the substance to back up these slogans, they are nothing more than sentences. Your clients and potential clients are in fact looking for an agent that has superior knowledge, rich experience, is trustworthy, offers excellent service, knows the area and cares about them.
It is through blogging that your audience is able to recognize that you are the embodiment of the aspects they are looking for in the agent that will guide them through the most important financial decision of their lives.