Guest contributor Delta Media Group says:

With so many 'voices' out there, how are real estate companies supposed to know who to listen to and what to believe when it comes to their websites and online placement (aka Search Engine Optimization)? You would think that some of the sources who tout themselves as SEO experts should have the best interests of these companies at heart. I'm here to let you know that they usually do not!

With doing so many websites around the country, I think we've seen just about everything and heard just about everything as well. We see real estate companies receiving 'advice' on how they should handle customers and what should be emailed to them. We see 'advice' telling real estate companies how to handle data feeds and where to link the traffic.

Well, here is some free advice that, if listened to, can generate your company millions of dollars in transactions.

All links must link back to YOUR site

You can not compromise on the fact that every link from all possible sources must link back to your website. This includes links from any portal, links from any emails. All traffic!

While there may not be any link value and while search engines may not be able to follow some of these links, it is well known that search engines do favor sites that get more traffic. There is no way you should ever link any visitor to any website other than your primary website.