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Sign into your accountIs Technology Important for Small Brokerages?
March 12 2013
As a data enthusiast, I love using our analytics account to browse the search terms that bring people to RE Technology. It provides a great glimpse into what real estate professionals are thinking about.
Yesterday, among all the iPad and CRM related queries, a lone question caught my eye: "How important is technology for a small real estate office?" Since it wouldn't be right to leave the collective real estate mind wondering, here's a definitive answer:
Technology is absolutely, 100% mission critical to small brokerages. Especially to small brokerages.
Beyond streamlining processes and transactions, technology can be the key tool that helps small firms compete against large franchises and listing portals like Trulia and Zillow.
Real estate mogul Barbara Corcoran agrees. "On the Internet everyone is equal. The small agent can look as classy as the big agent," she told The New York Times in an interview. "Ten years ago, if you wanted your property noticed you were far better off with large brokerage firms because they were the big buyers on the print ads. That's out the window now."