Down payment assistance helps bring business to real estate brokerages, too

Is Down Payment Resource (DPR) an up-sell feature? That's a common question (and misconception) from agents about DPR. In fact, those who subscribe to the services of one of our MLS customers have access to the entire DPR toolset as a core member service through their MLS. There's no additional cost to agents or consumers in markets where DPR is offered by the MLS. As one of our customers puts it: DPR is a public service app.

Most often, DPR is licensed by local MLSs and/or local REALTOR® Associations. Real estate brokerage companies who subscribe to a local MLS with DPR can simply integrate DPR into their IDX website at no cost, bringing a tangible benefit to their entire team and generating incremental leads and sales.

Access to DPR is always offered through the local MLS first, however if they choose not to integrate DPR, it can be a great added value to a real estate brokerage company looking for better ways to serve their market and homebuyers.

In fact, we recently added our first brokerage customer — Arizona-based Long Realty. After initially accessing DPR in Tucson through TARMLS, Long Realty took the extra step to include DPR in its other markets, Phoenix and Sierra Vista, where the DPR service is now available exclusively on Long Realty's websites.