fbpx

You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

Pilgrims vs. Portals

September 22 2013

pilgrim boy girl 285x300History tells many stories of long ago that reflect on the conditions of today. I came across a story about the Pilgrims that made me think that, in some way, it is similar to the real estate industry and portals.

In 1630, a Pilgrim court dealt a nasty blow to one of its settlers. They ordered him to be incarcerated, burned his house, confiscated all of his goods, then ultimately exiled him from America. The Pilgrim's name was Thomas Morton, and they said that he was a danger to society.

Morton went to England and pleaded with the English court, which was the court of record for Pilgrim society. Morton had found a new way to trade with the Indians for furs. Rather than barter goods, he held parties. He picked a nice spot outside of town, brought some jugs of booze, and invited some of the town's young ladies to join him. The Indians saw that they were having a good time and soon began flocking to his parties bringing furs as a gesture. Morton was getting richer by the day. The English court saw nothing illicit about Morton's ways, and sent him back to America with the court ruling in hand.

This is where my real estate industry and portals relationship analogy comes in. When you have a look at the top websites of our era, they are having a great party with listing information that pales to the stoic puritan society of real estate broker websites. They offer information on every home in the area, not just active listings or seven years of recently sold MLS listings. They lift up the skirt of home values and show the legs of when homeowner purchased their home and what they paid. They even invite FSBO girls and Foreclosure girls and offer their frilly information to their guests.

TO READ THE REST OF THE STORY LOGIN OR REGISTER.