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Rules When Choosing a Technology Partner

October 15 2013

1. Begin with the end in mind

200px ipad confusedThe real estate industry has wasted loads of money on software solutions that have either underperformed or were never adopted by agents.

Questions to ask yourself:

  • What issues am I trying to solve for my brokerage, agents and clients?
  • Can technology really solve my issue?
  • How will solving my problem help me, my clients and my bottom line?

2. Understand the technology partner's solution

Make sure your team does a deep dive on potential technology solutions for your company. You should:

  • See a live demonstration.
  • Understand the administrative tools of the product.
  • Request to run the application for at least a week to understand the software features and test it in a live environment.
  • Ask for case studies of the product used by similar companies.
  • Ask for company references.
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