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This Thursday: Learn How to Serve the New Generation of Home Buyers

October 21 2013

keys new saleDon't miss the final installment of our October webinar series this Thursday! In "Is Your Website Designed to Meet the Needs of Tomorrow's First-Time Homebuyers?" we'll be learning more about IDX tools to help you and your agents serve the incoming generation of new buyers.

Every generation faces their own set of homebuying challenges. For Millennials, these challenges are often financial, thanks to a sluggish job market and a massive increase in student loan debt. These factors mean that this generation of first time buyers often can't overcome the biggest obstacle to homeownership--saving enough for the down payment.

Thankfully, there's a tool you can add to your IDX website that can remove this common homeownership hurdle. It's called Down Payment Resource (DPR), and it aggregates data on all active assistance programs in your area and flags eligible listings in your website's IDX search. At a glance, buyers are able to see if a home qualifies for down payment assistance. A full two-thirds of agents say that with DPR they are able to convert sidelined prospects into qualified homebuyers!

To learn more about leveraging this tool on your IDX website, join us for a free webinar this Thursday. We'll be interviewing real brokers and agents who are taking a proactive approach in educating first-time homebuyers by adding valuable information and tools such as Down Payment Resource to their sites. Leading IDX vendor WolfNet will highlight ways they are helping serve their agent and broker customers to prepare for this emerging first-time homebuyer market.

Join us Thursday, October 24 at 2pm EDT/11am PDT to learn more!

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