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Sign into your accountUsing VOW to Generate Leads
December 16 2013
If you're a real estate professional, no matter how successful you may be, you're always looking for ways to generate leads. Finding new tools to do so isn't always easy. Here's one thing you can try: VOW. As we'll explain, VOW offers a unique lead generation opportunity, as well as myriad benefits to your existing clients.
IDX vs. VOW
Internet Data Exchange (IDX) allows brokers to display other participating brokers' listings on their website; of course, they must reciprocate and allow those other brokers to display their listings. Participating brokers receive a data feed from the MLS containing the active listings for all participating brokers; they can then use this information on their own website. IDX rules are very specific, and do not permit the use of the data by anyone who is not a member of the MLS.
A Virtual Office Website (VOW), on the other hand, is a broker website that allows the public to register in order to view all non-confidential MLS data. VOW is different from IDX in two ways:
- The registration requirement;
- The more complete data (such as days on market, original list price, price changes over time, and sold data).