2014 Technology Resolutions

Technology is changing our lives – and our industry – on a daily basis. And as they say, you're either with the times or behind them. With that in mind, I wanted to roll out three New Year's resolutions I'm asking my agents to adopt when it comes to technology in 2014 and I'd love to see you implement them into your success plan for 2014 and beyond.

1. Let's See That Beautiful Face! Every slogan and catchy phrase that can help you sell more homes in 2014 has already been plastered on a billboard somewhere at some point in the past. No matter what you say, and how well you say it, there are simply limitations to the things you can convey through pen and paper. Instead, turn to video. For $200 we purchased (and you can too from any number of online retailers) an "iPhone film pack" for use with pretty much any smart phone. The kit comes with a clip on and boom-style mic, tripod-adapter mount, and a magnetic camera lens that fits over the phone's camera to give a wider-angle view.

With this kit, we can now shoot video both in the office and out in the field with a maximum 3-minute set-up time. Think of the possibilities: neighborhood reviews, client testimonials, and interviews with local business owners, etc.

The sky is the limit with video, and the added benefits (increased SEO, higher click-through rates, etc.) make this a great way to distinguish yourself from the crowd.