The Weather Outside is Frightful – Now What?

It's well-known that winter can be a very slow time for selling real estate. So what can agents do with this downtime?

Well, we've thought of a few ways you can leverage this cold weather slowdown to prepare and start the spring selling season off with a BANG—and position yourself for your best year ever!

First, it's important to take some quiet time and think about what goals you would like to set for yourself in 2014. What revenues would you like to generate? How much money can you invest in yourself and your business? There are great business planning tools out there that can help guide you through the process of creating your own strategic plan.

What are your key strengths and weaknesses? Have you asked your customers this important question? They can give you clues about the best ways to improve your service levels and create lifetime loyal fans. You can create a simple survey with just a few simple questions on an inexpensive tool like Surveymonkey.com if you want to get a quick read of your performance. Send it out to the customers you have worked with in the past twelve months and see what you get back. Ideally, you may want to think about going even further by signing up for a program like QSC that allows you to track client satisfaction for every transaction you're involved with.

Once you identify your key strengths and weaknesses, you can think about the type of training you would like to participate in. Winter is a great time to complete some education courses so can take on 2014 with new skills. What kind of training would you like to engage in to make you a stronger real estate professional? Check out the attached list of training solutions to find some ideas. It's also important to check your Association and MLS websites for training courses. Many of them offer a variety of great courses that are free or very inexpensive.