Do You Use the “Tie-Breaker” Advantage?

Digital? Paperless? Virtual? If you find the latest tools and resources overwhelming, confusing and just plain uncomfortable, you might find the next few tips an easy solution bring your presentations, communications and marketing systems in line with today's demands using technology.

When you incorporate cutting edge innovations into your buyer and seller service model, you are confidently deploying a secret weapon to beat out your competition. According to a recent article in the March issue of the Harvard Business Review, this elevation of value offers you the "tie breaker" advantage. When customers or clients are faced with making a decision to hire you, these enhanced service options clearly emerge as the unfair competitive advantage.

To keep pace with what consumers are expecting, simply incorporate one simple step at a time to differentiate your service model, save precious time, alleviate stress and WOW your customers and clients. All you need to do is to add one of these new steps every couple of days, and you'll be up to speed and beyond in no time! Start with a few basics:

1. With any project, having the right tools makes the process easier. Smart phones are good, but when you need to engage a client or customer, having a larger screen like an iPad makes it a more professional and engaging experience. Garry Wise, of Paperless Agent, recommends that after you demonstrate the CMA or review videos or virtual tours on the device, turning over the iPad to the customer to "move" the program along builds trust and confidence.