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Sign into your accountTrack Referrals and Conversions With Google Analytics
June 05 2014
Guest contributor Meg White of REALTOR®Mag says:
No matter how new and shiny your company's website is, it can't be considered a success unless you have concrete evidence of how it contributes to lead conversion and completed transactions.
Here's how using Google Analytics can help you transfer your knowledge of a successful sales campaign to that of your site's performance.
Who's sending traffic your way?
You can't know where your customers are going until you know where they've been. Google calls the sites that your web visitors came from "referrals." The sites that send you visitors are in essence sending you potential clients. Google can also tell you if the leads those sites are sending are qualified in a way, by showing you the "bounce rate." Low bounce rates mean higher levels of engagement. Where possible, reach out to referring sites by offering quality content or the possibility for increased partnership.
[Find it in Google Analytics: Reporting > Acquisition > All Referrals.]