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Sign into your accountReal Estate Apps: Have They Downloaded Yours Yet?
July 09 2014
Guest contributor Stefanie Hahn of REALTORMag says:
You probably know mobile usage (and Internet search via mobile) has experienced mammoth growth over the last few years. We don't leave home without our smartphones. Heck, we don't put them down period. Our smartphones have become the place where we research first — before we buy.
A joint study in January 2013, entitled "The Digital House Hunt," by the National Association of REALTORS® and Google found:
- 89% of new home shoppers use a mobile search engine at the onset and throughout their research
- Homebuilder-related searches on tablets grew 362% year-over-year
- Real estate broker-related searches on tablets grew 300% year-over-year
If your current website is not optimized for mobile, you may be losing business. So how do you go mobile? Do you need an app? Should you mobilize your current website?