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Sign into your accountHold the Ultimate Social Media Contest with This Helpful Timeline
July 15 2014
It's become very apparent that social media has become an essential component of any company's marketing efforts. However, with all of the buzz around social media, it's sometimes tricky to separate the "noise" from establishing and building meaningful relationships with your followers. That's where social media contests come into play! Contests are a great way to increase excitement and exposure of your company and brand because it allows you to crowdsource loads of content. If you plan on running a social media contest, use this timeline to successfully plan and execute the ultimate contest!
3 Months from Launch Date
Knowing your company's goals and objectives will help you determine what type of contest to create and will enable you to evaluate success. The more specific, the better. For example, you might run a contest to build your email or mailing list, to increase your fan base, drive traffic to your website, build brand awareness or to gather user generated content. Setting clear goals from the start ensures that you have a purpose behind running the contest.
Creating a Concept
One of the first things you are going to want to consider is if you would like to run a contest or a sweepstakes. A contest is when participants complete a task and are judged in order to receive a prize (Ex: Pinterest or Instagram Contests). A sweepstakes is when participants fill out a simple form and are randomly selected to receive a prize (Ex: Facebook "Like" Contests). Now you can determine the contest entry mechanism and decide what platform you want to run the promotion on.
Each social media platform is great for different purposes. For instance, to specifically increase followers, hold a Facebook "Like" Contest. To increase engagement and repurpose user generated content, hold a Pinterest or an Instagram Contest. Also, take into consideration if you will need any third-party software to help you build and manage it. There are a ton of tools out there to select from like Shortstack, Offerpop, WooBox, Rafflecopter, InLinkz, SnapApp and more.