RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountIncreasing the Value of Real Estate Professionals One Offer at a Time
July 22 2014
The purchase of a new home is a milestone in anyone's life. Whether it's your first home or your fifth, the excitement never fades. Neither does the cost of moving. A study by the National Association of REALTORS® found that movers spend, on average, $9,000 on goods and services during their move.
While expenses increase, brand loyalty decreases. Epsilon's 2012 Movers Report shows that movers are twice as likely to switch brands as non-movers. The categories with the highest rate of change are home internet, followed by television and insurance. In the middle of a move, people are looking for the best deal possible, especially since they're likely to rack up $9,000 in additional expenses. A company that offers a discount on the same product or service as a mover's current supplier is more likely to make the sale during the moving process.
In the real estate business, these buyer behaviors are great to know. It's the real estate professionals that recognize the needs of their clients beyond just the purchase or sale of their home that have seen a payback in their own business.
Home buyers and sellers are in contact with their real estate agent more than anyone else during their move, affording agents a unique opportunity to deliver value in the eyes of their clients. What brokers should be looking for today is a way to tie their agents' value to the needs of buyers and sellers.