RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account3 Ways to Help Listing Agents Be Proactive
November 26 2014
Guest contributor Zach Schabot of REALTOR®Mag says:
Infomercial marketer Ron Popeil had a famous saying. We all know it: "SET IT annnnnnd..... (say it with me now)... FORGET IT!" But Ron Popeil was never a listing agent who had to deal with anxious home owners, was he?
With the rapid rise in technology use, clients expect faster service and more marketing exposure than ever before. The pressure to perform, even in a seller's market, is increasing every year. Even with proper staging, professional photography, and well-written descriptions, making a listing active and then sitting back to wait for a buyer is simply not good enough.
Here are three proactive approaches that you as a broker can encourage listing agents to take with their listings.
Measure the home before it's listed. For a nominal fee, a licensed appraiser will measure a listing and provide a floor plan. This helps listing agents get accurate information to use in the MLS and provides a nice floor plan to use in marketing pieces. It's also a chance to address any discrepancies in the beginning of the transaction instead of at the end. And for you risk-management junkies, this will add an element of protection for those agents who choose to hire a professional instead of taking measurements themselves.