In Her Words - Ginger Wilcox Joins Sindeo, Tackles Home Financing

If you've ever financed a home, you know how complex and frustrating getting a mortgage can be. Even with mountains of disclosures, you may not really understand what you're paying for or feel confident you're getting the right loan. Having spent the last four years at Trulia engaging with thousands of real estate agents and brokerages, I have a great appreciation as to how the current mortgage process impacts both consumers and their agents' ability to help them.

Earlier today, Sindeo, a modern mortgage marketplace, announced that I joined the company along with top executives from SoFi, Prosper Marketplace and the Consumer Financial Protection Bureau to transform the mortgage experience. I am excited to work with former colleagues Chris Conway and Keith Louie from Trulia, along with many other talented members of our 40-person team to bring transparency, efficiency and better service to home financing.

A better way

I joined Sindeo because I believe there is a better way to:

• Help consumers make informed decisions and enable them to get the right loan – when the timing is right for them
• Provide real estate pros with the tools to nurture and reach early stage consumers preparing to finance a home; and to provide more visibility throughout the transaction to reduce surprises that cause deals to fall through
• Enable lenders to work with better-informed borrowers, who get loans based on what they can afford, rather than what they can get approved for
• Promote financial literacy and help local communities and non-profits educate prospective homeowners about safe, affordable homeownership
• Help close more loans quickly, with less hassle, in a shorter amount of time with amazing service