Real AI: AI's sophomore slump, 5 great ChatGPT party tricks, headlines, fast facts and AI quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Welcome to AI's sophomore slump Last week, the headlines warned, "It's not just you: ChatGPT is down for many worldwide." For those who rely on ChatGPT for work assistance, having your AI offline can be frightful. It's sort of like misplacing your iPhone: you go into a panic until it is found. How many times do you refresh your browser when this happens? Overloaded AI servers, slow responses, and system errors are becoming more common. Yet these troubles pale compared to what is happening as generative AI enters its "mushy phase" – a term consultant Chetan Sharma used to describe it, according to Axios. AI is in what's akin to a sophomore slump. Remember, ChatGPT has only been around since November 2022. That slump is fueled by the collision of hyperbole and the fact that AI makes mistakes. Sometimes, colossal ones. Generative AI is in its overpromising and underdelivering phase, and people are taking notice. Business Insider reported this week that Goldman Sachs found that more than a third of S&P 500 companies mentioned AI in their fourth-quarter earnings reports. Overpromising can be costly. The SEC charged two investment advisory firms with making false claims about their use of AI. They agreed to pay nearly a half-million dollars in fines. It turns out they were not using AI to predict hot new companies and trends. Many companies are finding that when they try to scale AI, they run into accuracy and reliability problems. AI isn't where they need it to be—yet. But let's be clear. Despite these issues, generative AI is not a fad that will eventually disappear or stall out like Web 3.0. It may get worse before it gets better, but it will get a lot better. Patience pays in the case of Generative AI, and ChatGPT-5 is coming, maybe this summer or by fall. But you can bet that when it does arrive, it will be better—a lot better. 5 Great ChatGPT Party Tricks While Generative AI struggles through its sophomore year, we want to share some cool things you can do with ChatGPT-4 that you may not know about, but should. Here are five party tricks that can help you be more productive now with ChatGPT: Turn a PDF into text: Yes, there are other ways of doing this but using ChatGPT seems faster – and better. Plus, you avoid the bizarre formatting issue that plagues some PDFs when you attempt to cut and paste. Attach your PDF file and give the prompt, "Please turn the attached PDF into a readable text file." It not only perfectly displays the text allowing you to cut and paste, but also creates a downloadable text file. Extract numbers interspersed with text: Let's say you keep track of your expenses in a note file that says, "Thurs. Dinner $54.25, Sat. Lunch $22.71, Taxi to Airport $65, Tip to Bell staff $5, and Tip for Maid $3, etc." You can copy and paste this text into ChatGPT and ask it to give you your total expenses. ChatGPT can also break it down by the expense categories you need. No more entering things into a spreadsheet as ChatGPT can analyze your numbers and run any calculation you need, despite text being interspersed with numbers. Translation wizard: Forget Google Translate, use ChatGPT as you're going to get a better result. Writing an email in French to a GM at a hotel in Paris, the quality of the output was fantastic – according to the GM, who did not know it was created by ChatGPT. Attempts in the past to use Google Translate yield responses of "Did you use Google to write this?" ChatGPT understands the context of the communication and that gives it a huge advantage. Stunning fact: it can assist with translations for more than 100 languages, and is highly efficient and effective with English, Spanish, French, German, Chinese, Japanese, Korean, Russian, Portuguese, Italian, Dutch, Arabic, and many more. Best poems and limericks for celebrations, ever: If you want to have a little fun in recognizing a colleague winning an award, celebrating a milestone, graduation, or retirement, use ChatGPT to help you create a poem, haiku, or limerick for the occasion. The key to a fantastic result is to give it as many details as you can about the person/people you want recognized. The more specific information you provide, the better the verses will be. Data analysis from a survey: You don't have to pay Survey Monkey extra to find statistical trends and interesting data points. Just upload an Excel file of all your survey results and ask ChatGPT to do the analysis. It can do cross-tabulation to find relationships between multiple variables. It's how Delta Media found in its annual brokerage leadership survey that female-led brokerages, particularly those with medium to large agent teams and high transaction volumes, are the most likely to use AI, and that the youngest and oldest male leaders, overseeing smaller brokerages, are less inclined to integrate AI. Let ChatGPT do the hard math for you at no extra charge. We'd love to hear about your ChatGPT party trick. AI Fast Facts 46% of U.S. adults express concerns that AI systems are being developed too quickly – Ipsos 75% of consumers surveyed said they are comfortable with chatbots handling routine customer service tasks. However, only 33% approve of chatbots managing complex inquiries – Authority Hacker More than half of online shoppers in the United States employ voice assistants to aid in product research, and over a third use them to add items to their shopping lists – Oberlo 82% of business leaders surveyed believe AI enhances job satisfaction and performance – Forbes Nearly 80% of CEOs have already made or plan to make changes in how they utilize conversational AI technologies to manage client engagement – Accenture Source: Master of Code Global AI Headlines – Take 5 The next phase of AI is here — and it's not looking pretty | 3/26/24 - Business InsiderCould AI be reaching its era of struggle? ASU in Tempe to begin offering graduate degree in business AI this fall | 3/27/24 - KTAR NewsThis new degree comes in the wake of ASU's collaboration with OpenAI. AI Is Learning the Secret Language of Pipes to Detect Water Leaks | 3/24/24 - PropmodoAI-powered tech is revolutionizing water management, saving money, and reducing environmental impact. As AI booms, land near nuclear power plants becomes hot real estate | 3/25/24 - The RegisterDatacenter operators are taking an interest in nuclear-powered AI. AI is about to change the homebuilding process, from start to finish | 3/25/24 - FortuneCompanies like Compass and JLL are utilizing AI tools that simplify homebuilding for agents. AI Quote of the Week To view the original article, visit the WAV Group blog.

4 Must-Have AI Mobile Apps to Level Up Your Real Estate Game
Want to leverage the power of artificial intelligence while you're on the go? You're in luck — there are several AI-powered mobile apps available to help you do everything from research to crafting social media posts. Today, you'll learn about four of them. In this video, Jimmy Burgess and Rajeev Sajja highlight four mobile apps that put the power of AI right in your pocket. Check out brief descriptions of each below, and click the links to download each app. For a more in-depth explanation at how to leverage each app, watch the video above. Perplexity - Need to research something? This app does it for you — complete with sources and none of the counterfactual "hallucinations" that some AI chatbots have been known for. (iOS, Android) ChatGPT - Everyone who hasn't been living under a rock for the past year knows what ChatGPT is. The mobile app lets you interact with the AI on the go. Jimmy and Rajiv recommend it for creating engaging social media posts, especially Reel descriptions. (iOS, Android) Co-Pilot - One downside of ChatGPT is that it's not connected to the internet. Co-Pilot to the rescue! This app combines the power of OpenAI models with Bing search so you can search smarter. (iOS, Android) Captions - Use this app to look and sound your best in videos. Captions can generate, well, captions — but it does a whole lot more, too. Use it to remove filler words like "um," create voiceovers, edit clips, and much more. (iOS, Android) Related Reading 8 Browser Extensions for ChatGPT 15 Best AI Commands for Real Estate Professionals Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS

Real AI: AI ads are coming, Say hi to Pi, facts, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI ads are coming My first journalism boss was the late, great Jeffery Weiss, managing editor at the Miami Hurricane, our University of Miami newspaper that was printed at the Miami Herald back in the day. Jeffery had two signs on his desk – a desk that was stacked with piles of papers a foot high covering the entire top of his workspace. The first sign read: "The sign of an organized desk is the sign of a deceased mind." How appropriate. The other one said "TANSTAAFL!," which stood for "Their Ain't No Such Thing as a Free Lunch." The principal of TANSTAAFL is a mainstay in our lives, including our tech-enabled ones. Remember when Google had no advertising? Now it's the largest advertising outlet in the world. We gave up DVDs for the convenience of streaming and now even paid streaming services like Amazon Prime are pegging on advertising unless you "upgrade" and pay even more. Early pro-level AI has been, like streaming, funded by a monthly subscription-based revenue model and pay-as-you play. As a result, it's essentially has been ad-free. That's about to change. Today, when you do a Google search, you are likely to see generative AI results at the top of the page, or at least an option to invoke it. No ads are displayed and on our browsers, we are seeing gen AI results top paid-for "Sponsored" results. The chatbots – right now, all the major ones also are ad free. But how long do you think that's going to last? Not long, because the ad giants are already circling and ready to drive a new source of revenue for cash-starving tech that is empowered by AI. Earlier this week, Axios reported, "Google doesn't have ads in Gemini today, but CEO Sundar Pichai has said Google is looking to see where ads could fit." A new startup, Adzedek, is pushing ads within custom GPT apps. OpenAI isn't getting a cut – yet. So, how long will it be before all types of chatbots start serving us ads? And not just any ads, but like an Amazon search, chatbot ads will seem to understand what you want before you even realize you want it. Just when you were excited that "cookies" are going away, Madison Avenue finds another way to get its hooks into the content we consume. Everybody likes Pi, right? Say hi to Pi.ai There's another new generative AI chatbot to add to your growing list. Meet Pi by Inflection – already claiming to be as swift as ChatGPT-4. It's quickly emerging as another rival in the space, topping a million daily users. That pales to the reported 100 million daily users that ChatGPT claims, but right now, Pi is free. Do we really need another chatbot? It turns out that each chatbot has different strengths and weaknesses. So, the answer depends on what you need your chatbot to do. Our take is that ChatGPT (Microsoft-backed) is still the champ because of its utility: it does a lot of different things incredibly well. Because Gemini is by Google, it does a much better job providing more timely and current information behind its responses. We find Claude (Amazon-backed) has improved enormously when it comes to writing assistance. The buzz around Pi is that its super-strengths are related more to math, science, and coding. From our quick trails, we can tell you that it's not ready to be a writing assistant, as its writing skills are basic at best. Venture Beat reports that Pi's performance "nearly matches OpenAI's GPT-4 model, especially across STEM subjects." The one advantage Pi has over all the others: it's incredibly polite, even personable. In our first interaction, we were greeted with "Hey there, great to meet you," and added "How's your day going?" Last week, we wrote about research that suggested it pays to be polite to your chatbot. Pi turns the table, as this is a chatbot being polite to you. Don't expect Pi to go away anytime soon. Pi's backing includes an all-star cast: Former Google CEO Eric Schmidt is a major investor in Pi along with Microsoft founder Bill Gates and LinkedIn founder Reid Hoffman. Keep in mind that Schmidt is also a major investor in Anthropic (Claude), DeepMind (bought by Google) and 50+ other AI firms, reports say. AI Fast Facts 22% of tech firms are aggressively pursuing the integration of AI across a wide variety of technology products and business workflows – CompTIA IT Industry Outlook Almost half (47%) of businesses surveyed are already utilizing AI tools in the form of digital personal assistants – Forbes Advisor Three in 10 IT professionals say their colleagues are using AI and automation tools to save time – IBM 80% of marketers already had chatbots as part of their customer experience strategy – Semrush 51% of businesses are turning to AI to help with cybersecurity and fraud management – Forbes Advisor Source: CompTIA AI Headlines – Take 5 This Virus Steals Your Data from Generative AI Tools | 3/5/24 - AI BusinessResearchers created Morris II – a generative AI malware – to show how easy it is to infect AI models. How AI Can Streamline the Real Estate Business | 3/4/24 - Built InReal estate firms are adopting AI solutions to simplify operations. AI Might Kill the "Starchitect"—But Make Real Estate More Sustainable | 2/29/24 - New York Tech NewsOpinion piece: days of star architects are numbered because of generative AI. Real Estate Blunder: Agent's AI Chatbot Gaffe Exposes Copy-Paste Error in $900 Rental Listing | 3/6/24 - BNN BreakingThis blooper serves as a cautionary tale in the pitfalls of AI integration. AI Helps Cut Costs, Aids in Fraud Detection in the Multifamily Space | 3/4/24 - REALTOR MagazineAI is being adopted by owners and managers to prevent rental fraud. Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: The coming AI real estate video revolution, A look at Sora, facts, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Will AI fix the real estate video conundrum? Since the debut of YouTube in 2005, real estate agents have been inundated with the message that video is perhaps the single most powerful marketing tool available. Since then, as a recent review of a video platform by Inman's Craig Rowe points out, the adoption of video as part of most agents' marketing arsenal has remained anemic. Sure, video tours of homes quickly became a standard listing tool. Yet when you scan a typical agent's YouTube channel of those video tours, you see a few dozen views at best. One must wonder how many of those clicks were other agents, the seller, or friends and family versus active home buyers. As Craig points out, the lackluster use of video in real estate is not without a lack of constant effort by industry marketing experts who continue to push video's power or the ease and availability of tools that make creating and editing video easier. Admittedly, some agents have mastered how to leverage the power of video, creating local content libraries that drive views and help sell homes. Not listing videos, but hyperlocal videos that showcase the amenities and features of a local neighborhood: presenting views of the best restaurants, shops, parks for people and pets, schools – even best local Instagram spots. But the greatest barrier to video remains: Most agents hate to see themselves on video. True, many successful agents are leveraging easy-to-create short video tools like BombBomb. This week, North Carolina Regional MLS announced it is providing the Ask The Agent video platform to its 12,000 members. Moreover, during COVID, most agents had to rely on video – Zoom calls, FaceTime home tours, and more – to connect with clients; many overcame their phobia about being on camera. Can AI fix all of this? We're betting it will. What's the big difference AI will make in revolutionizing real estate videos? Two enormous changes. The most important is how fast AI can create hundreds of short, personalized videos. Once you peek at the AI video engine like the one Ylopo is developing, the long promise of generating real business from video will arrive. And that will be the game-changer that will help reluctant agents get over themselves and their fear of being on video: more transactions. Sure, AI can create video avatars who become you or your team's spokesperson. But what if AI creates for you two dozen individual short videos featuring you that are highly personalized (name and the address of the listing) and sends them out first thing every morning to every buyer who has looked at a specific listing on your website more than four times last night? No equipment is needed, not even a camera. No shoot setup, no post-production editing – totally automated and touch-free is what AI for real estate videos will deliver. AI could become the "Easy Button" that agents need, and the true power of video can finally be used regularly by the average real estate agent in many new and exciting ways. Will these videos feature an AI label? Likely – and that's a good thing. Could they be banned? I don't see how they could be. Will it matter to the buyer? Maybe initially, but later, when AI videos become more widespread, probably not. The age of the AI real estate video revolution is coming. We think agents and their clients will be blown away – by the content and the results. A look at Sora: the new AI video generator from OpenAI Last week, OpenAI, the creators of ChatGPT, announced a minimal release of its latest AI breakthrough: Sora. Sora creates incredibly realistic and imaginative scenes from text. Type in your instructions, and this state-of-the-art AI video generator uses advanced AI algorithms to create high-quality, customizable video content from textual descriptions. According to OpenAI, Sora can "understand complex instructions and generate videos that meet specific user requirements, offering unprecedented creativity and efficiency in content creation." Even in its first-gen phase, the Sora content we've viewed is wickedly good and, therefore, scary. Here's a link to the initial samples OpenAI released: Currently, while Sora is only available to a select group of testers and early adopters, Sora AI is expected to become widely available in the coming months. (Unless it encounters a Gemini-type back to the drawing board error.) What could Sora mean for real estate agents and brokers? Marketing content creation: Generate high-quality promotional videos that spotlight the services an agent offers sellers and buyers, "best of" neighborhood videos, or agent biography introductions – all saving enormous amounts of time and resources versus traditional video production. Educational and training materials: Produce informative videos for clients on home buying and selling processes, terms, and timelines, enhancing client education and engagement. Market trends and updates: Create based on data hyperlocal videos showcasing zip code, community, or neighborhood information to demonstrate an agent's deep knowledge of their local market and professional expertise. Sora's promise to streamline content creation could be the tipping point to generate universal agent use of video as the backbone of every marketing campaign. AI Five Fast Facts As of 2024, there are nearly 67,000 AI companies in the world, 14x more than the number of AI companies in 2000 – Statista China (58%) and India (57%) have a higher AI deployment rate than the US (25%), despite the US having the largest growing economy for AI – IBM The demand for AI and machine learning specialists is expected to grow by 40%, with more than 100 million people working in the AI Marketplace by 2025 – World Economic Forum 44% of business executives surveyed said they experienced cost reduction after deploying AI technology in their company – McKinsey Around 82% of consumers feel that ChatGPT will endanger content writer jobs – Harpa.ai Source: Upmetrics AI Headlines Take 5 Why Teams and AI Are the Perfect Marriage | 2/21/24 - RISMediaReal estate teams are more agile and open to new tech, putting them in the best position to quickly leverage what AI offers. Google pauses Gemini's ability to generate AI images of people after diversity errors | 2/22/24 - The VergeAn unexpected thing happened when AI was programmed to be Politically Correct: take a look. Mortgage startup Tomo enters the home portal wars with AI tools | 2/21/24 - HousingWireTomo's OpenAI-powered search portal will give homebuyers the identities of homeowners and their home equity info. 7 Ways to Invest in AI Smart Home Devices | 2/20/24 - U.S. NewsWhat are the AI investments plays today? The Biggest AI Trends In The Next 10 Years | 2/19/24 - ForbesWithin the next ten years, AI could evolve into Artificial Generative Intelligence (AGI), a strong AI that can learn any job simply by being told what to do. Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: An AI stock photos platform, AI disclosure efforts gain Google, facts, headlines and the Quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. An AI stock photos platform We have covered that AI-generated photos could save agents and brokers a lot of money in licensing fees. Creating AI images for a website, social post, or promotional brochure instead of paying a fee to Adobe or iStock seems like a no-brainer. This is even though the stock photo firms are jumping headfirst into AI-generated images themselves! But if you have ever spent time creating photos with any of the many new AI image generators, your experience is probably hit or miss. Enter Lexica, which is basically crowdsourcing AI photos for its AI stock photo platform. Lexica allows you to generate your own images (48 a month for free) or search for images others have already created. To access the AI stock photos, enter a search word for the image you are looking for, and dozens of AI-generated photos will fill the screen. Below is a partial screenshot of the dozens of photos returned for the search "real estate agents selling a home." Want to create your photo? Lexica does that incredibly well, too. Select the "Generate" tab and enter your prompt. Here's what was returned for "A photo of craftsman home on Bainbridge Island, WA with a two-car garage bordered by evergreen trees." It's scarily accurate. One of the coolest generation features is you can change the dimension of the photo (much more flexible than DALL·E/GPT). You also can request a slow or fast generation. The slower generation selection allows higher-priced accounts to create "unlimited" generations. You'll find the fast generation selection wickedly quick. To get started, Lexica will ask you for an email address and send you a link to log in, and that's it. If you are going to need more images than what the free account provides, for $8-$10 a month (annual or month-by-month rate), you get: 1,000 fast generations per month. No slow generations. Two parallel fast generations. Commercial license (solo). Images are public. Note that last feature: "Images are public." That means you can use photos you create, but that photo now goes into its AI stock photo platform for others to find and use. If you want to keep the images you create for yourself so they are not publicly available, you'll need the Max account at $48 a month, 7,000 images, and unlimited slow generations. Lexica already has so many images and does a great job at image generation: it packs wow power. Most importantly, it feels like a huge shortcut and time saver at an incredibly low cost. AI disclosure efforts gain Google Speaking of AI images, Google is the latest major company to join an industry effort to attach "content credentials" to all AI-generated images. As the newest member of the Coalition for Content Provenance and Authenticity (C2PA), Google joins fellow tech giants like Meta, Adobe, and Microsoft, along with media giants like the BBC and Sony, among others. Bringing AI generator Gemini (formerly Bard) and the world's biggest video player, YouTube, with its 2.5 billion users, into the fold for making sure AI image and video content is ID'd is a big deal. The goal of C2PA is to embed information into images and video when it is created. Right now, the solutions are focused on adding metadata. But bad actors can strip out metadata. As Axios pointed out in a recent newsletter, "Those most likely to share misinformation are often the least likely to take notice of information labels, let alone metadata." AI Five Fast Facts Over 20% of generative AI users are around 25 to 34 years old – Insider Intelligence Around 90% of data processing positions and 80% of data collection positions will likely become automated due to generative AI – Statista American AI startups in 2023 grabbed one out of four investment dollars. In contrast, AI startups received around 12% of total funding between 2018 and 2022 – Crunchbase Over 80% of Fortune 500 companies had adopted ChatGPT within their business by August 2023 – OpenAI The market size for AI in security was $21 billion in 2023 and is forecast to reach over $50 billion by 2028 – Mordor Intelligence Sources: Various collected by Semrush Blog AI Headlines Take 5 How AI is quietly changing everyday life | 2/4/24 - PoliticoAI is being integrated into our schools, homes, medicine, and more. Better Call GPT, Comparing Large Language Models Against Lawyers | 1/24/24 - ArxivSaul, you're fired – AI beats human lawyers finding contract errors and reduces costs by 99%. AI-Powered Excellence: Tools Every Real Estate Agent Needs | 2/4/24 - ACI InfotechA solid review of specific ways AI can help agents. Authenticity in the age of AI: real estate's new era | 2/7/24 - Elite AgentThe AI evolution pushes agents to strike a balance and remember: high tech, high touch. Rising Use of Artificial Intelligence Is Fueling Anxiety in Business | 2/5/23 - ForbesAI already is stressing us out! Quote of the week To view the original article, visit the WAV Group blog.

Real AI: Combating lazy AI, Bard Art, facts, headlines, and the Quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Combating AI laziness How often have you had to "Regenerate" a response in ChatGPT because it did not complete your assigned task? You are not alone. Declining performance became widely reported by users in December. Users labeled ChatGPT's degraded performance with a very human term, calling it lazy. One immediate workaround for ChatGPT laziness was to complete more significant assignments by breaking them into smaller chunks. ChatGPT appears to stall more often with larger tasks. Another workaround was not to attempt larger projects during prime US work hours but to schedule your ChatGPT time to late at night. We've also found success in simply starting a new prompt and asking GPT-4 to finish the unfinished section, but that takes a little more instruction. Press reports suggested simply telling ChatGPT to "take a deep breath" before starting over. Others asked it to perform the task "step-by-step." This week, OpenAI, parent of ChatGPT, announced it released a fix – well, sort of. You see, the fix was solely for its newer enterprise version, GPT-4 Turbo, which is still in limited preview. The expectation is that, eventually, OpenAI will address the same issues in the free GPT 3.5 version and the subscriber GPT-4 version (we have truncated the models as we notice that OpenAI is starting to get rid of the "Chat" part) and make it less lazy. For now, we must keep testing workarounds when ChatGPT stalls out and hope OpenAI moves a little more swiftly in fixing issues. A month in tech time feels like an eternity. Bard Art Google's Gemini is getting a lot of attention – good and bad – but its brother Bard just got an important update. Bard can now generate images, much like ChatGPT can with DALL-E embedded. If you have signed up for Bard access, you can try it out at this link. We asked Bard to "create an image that depicts how real estate agents can use Bard," and it produced these four sorta-lifelike "photos": The people are a little creepy in the montage photo (upper left). For fun, we asked ChatGPT to do the same thing: "Create an image that depicts how real estate agents can use ChatGPT." We asked for four images. Creating four images took four separate prompts because ChatGPT can't count. When we asked for three more images, it said it provided three but only offered one. Then we asked for two more. It said it provided two but only offered one. It delivered these: Notice how much more in-tuned Bard is to what an agent really does and the right environment he/she/they works in? ChatGPT makes it look like real estate agents work at NASA. Real estate is complex, but it is not rocket science, yet somehow ChatGPT thinks it is. AI Fast Facts Top 10 uses of AI by real estate agents today: include blogs, emails and/or letters (67%), social media posts (60%), website content (44%) and writing personal bios (43%), brochures, flyers, postcards (40%), asking questions to understand a topic (35%), marketing or business planning (29%), video scripts (25%) and automating tasks (19%). How do real estate's top brokerage execs plan to use AI in the future for their businesses? The number one answer was digital marketing, selected by nearly three in four leaders (73%), closely followed by social media (72%). Other plans to use AI in 2024? Half of the leaders answered client content (50%), followed by more than one in three planning to use AI for data analysis and reporting (37%) and research (36%). Fear of AI? More than half of the top brokerage execs said they are "worried or very worried" that AI "does not have the appropriate guardrails to limit their risk or liability." Brokerage most likely to use AI: Typically led by a female, aged 31-39 or 50-59, heading up a medium to large brokerage with 101-500 agents or more and managing average annual transactions in the range of $501 million to $1.5 billion or more. Sources: Delta Media 2024 Real Estate Leadership Survey AI Headlines: Take 5 Real Estate and Artificial Intelligence – The Fakes and the Risks | 1/29/24 - ATTOM DataWhile AI is bringing its power to real estate, it's also a double-edged sword with its fair share of fraud. How AI and a changing rental market will shape property management in 2024 | 1/30/24 - HousingWireAI is expected to help property management professionals streamline workflow to save significant amounts of time and eliminate rote tasks. Google Parent Chooses AI Over Real Estate — for Now | 1/29/24 - CoStarAlphabet has spent more than $1.8 billion to end office deals. AI will be huge, is like 'having a summer intern' | 1/29/24 - InmanAdam Goldberg of OpenAI shares at Inman the importance of ensuring that "intern" has the right tools and direction. AI companies will need to start reporting their safety tests to the US government | 1/29/24 - Associated PressThe US government is requiring AI companies share vital information with the Commerce Department, including safety tests. Quote the week To view the original article, visit the WAV Group blog.

Real AI: Survey reveals real estate's heavy use of AI, fast facts, five headlines, and a Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI survey reveals real estate's heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% report that their agents have adopted AI tools. The responses, compiled from more than 130 leaders of real estate brokerages representing firms responsible for 65% of all real estate transactions nationally last year, also uncover worries about risks related to unchecked AI usage. Among the most striking findings come from gender differences: Female leaders recognize AI's importance more, especially in mid-sized brokerages with substantial transaction volumes. A greater percentage of female leaders (85.3%) utilize AI in their businesses than male leaders (70.4%). Female-led brokerages, particularly those with medium to large agent teams and high transaction volumes, are the most likely to use AI. The youngest and oldest male leaders, overseeing smaller brokerages, are less inclined to integrate AI. What's the profile of the "typical" brokerage leader using AI today? He (predominantly male) is an experienced senior executive helming a mid-sized brokerage. This contrasts with the characteristics of brokerages most actively using AI, often led by women aged between 31-39 or 50-59 years, managing a considerable number of agents and overseeing substantial transaction volumes. Among the other top findings: More than half of the top brokerage execs said they are "worried or very worried" that AI "does not have the appropriate guardrails" to limit their risk or liability around it. Real estate agents employ AI in their day-to-day business, primarily leveraging this technology to craft property descriptions (82%), followed by generating blog posts, emails, and letters (67%), social media content (60%), website content (44%), and writing personal bios (43%). AI is not just present but growing, with executives rating its current importance to the industry at 5 out of 10, which surges by 40% when asked about AI's importance in the "near future." Leaders note they plan to leverage AI in the future; digital marketing (73%) and social media (72%) are the leading anticipated uses. While some experts predict 2024 will be the year of AI personal assistants, only 23% of brokerage leaders see AI used for front-office or admin support this year. Remarkably, one in ten (11%) have "No plans to use AI" this year. AI fears But rapid AI adoption in residential real estate isn't without some misgivings: More than half of the top brokerage execs responding said they are "worried or very worried" that AI "does not have the appropriate guardrails" to limit their risk or liability, with female leaders slightly more concerned than their male counterparts. The highest level of worry is among brokerage leaders aged 60 or older, especially those managing smaller teams and lower transaction volumes. Conversely, middle-aged leaders of large brokerages with massive transaction volumes exhibit the least concern. Michael Minard, owner and CEO of Delta Media and an AI thought leader, notes, "As AI reliance grows, brokerages need assurance that their tech partners providing these tools have sufficient safeguards to protect them from the potential downsides. Managing risks remains an imperative even as competitive pressures make adoption table stakes." AI Fast Facts Nine in 10 global organizations believe AI will give them a competitive edge over their rivals – MIT Sloan Management Nearly 40% of large companies plan to use AI, according to Adobe, but among real estate brokerages, usage is nearly double that (75%), according to Delta Media. Studies show that almost 100 million people will be working in the AI industry by 2025 – We Forum Nearly 4 in 10 marketers believe that AI email marketing improves market revenue – Statista AI and Machine Learning are expected to replace about 1 in 6 US jobs in less than half a decade – Forrester Sources: Various collected by Exploding Topics AI Headlines: Take 5 What AI Can Do for Real Estate Professionals, and What It Won't | 1/17/24 - RISMediaAI can be your personal assistant, but AI can't replace real estate agents. Big Thinkers: Meet the AI Leaders Changing the Future of 3 Important Industries | 1/13/24 - Success MagazineGlenn Sanford of eXp Realty is identified as helping to pave the way for AI in real estate. Davos 2024: 5 business leaders on adopting AI and managing associated risks | 1/15/24 - World Economic ForumDespite significant "job re-organization," AI will lead to the emergence of new job roles. How CTOs can make the case that AI investments create value | 1/12/24 - FortuneConcrete examples of how AI is being used to create value at firms like Papa John, Canva, and Cushman & Wakefield. 2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO | 1/16/24 - Inman NewsMosaik founder and CEO Sheila Reddy discusses AI's future ahead of Inman Connect. Quote the week To view the original article, visit the WAV Group blog.

Real AI: AI free-for-all, AI gets its own keyboard key, fast facts, top headlines and Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. The AI free-for-all 2024 is signaling a messy year ahead for AI. Last week, Apple and Disney were told by the U.S. Securities and Exchange Commission that they could not avoid shareholder votes calling for reports on their use of AI. The creators of Siri and Mickey were asked to disclose how the companies are using AI in their business operations. Apple was explicitly asked to reveal "any ethical guidelines that the company has adopted" related to the use of AI, Reuters reported. Likewise, questions for Disney centered on what role its board plays in overseeing AI usage. Seems pretty straightforward, right? Not so fast. Disney and Apple argued that such disclosures were "ordinary business operations," and they don't need to disclose, just like the firm's choice of which technology they use. The SEC disagreed, saying the requested disclosures "transcends ordinary business matters." Who is behind the requests looking for AI use and abuse? The AFL-CIO says they are just asking these giants to disclose like Microsoft already does. Adding to this latest news is the lawsuit against OpenAI for copyright infringement that comes from the New York Times, the recently settled Hollywood strikes, new AI laws making their way through state legislatures (like California) and Congress, and the AI Bill of Rights proposed by The White House. It's a bit of an AI free-for-all out there. How do these things impact real estate? AI usage is already remarkably high in our industry and leading the most. Significant potential impacts of AI are essential to follow – and track. AI gets its own keyboard key Are you a Windows user? Have we got a new key for you! Microsoft has been over the moon about its Copilot technology. Leaked strategically before CES (Consumer Electronics Show) next week in Vegas, Microsoft is touting it as the first change to its keyboard in three decades. First, what is Copilot? It's a shortcut to connect you with Generative AI via Microsoft's Office 365 Suite, including Excel, Word, PowerPoint, and Outlook. It also introduces "Business Chat" as somewhat of a virtual assistant. As Microsoft writes on its blog: Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today, we're also announcing an entirely new experience: Business Chat. Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you've never been able to do before. You can give it natural language prompts like "Tell my team how we updated the product strategy," and it will generate a status update based on the morning's meetings, emails and chat threads. The new AI "key" to access Copilot replaces the menu/application key, right next to the right-hand alt key on most keyboards. Press it, and it launches Copilot, which is built into Windows 11. It provides a chat window prompt for questions or requested actions. For now, we understand that Mac users have access to Copilot via Teams or the new Outlook for Mac. However, we're pretty sure Mac users will not flock back to Outlook (at least those of us who remember the horror of that email program; once you go Mac, you don't go back). AI Five Fast Facts A McKinsey survey found that 63% of companies experienced increased revenue after adopting AI into their systems. 35% of Americans believe that AI makes their lives easier, says a study by YouGov and Statista. Pew Research Center reported while more than half (57%) of adults in the United States have heard of ChatGPT, only 14% have tried it. Top 3 industries that adopted Generative AI in the workplace: Marketing and Advertising (37%), Technology (35%), and Consulting (30%), reports Statista. Statista projects the market size for AI-driven robots will reach $77.7 billion by 2030. Source: The Blogging Wizard AI Headlines Take 5 Get Ready for a 'Tsunami' of AI at CES | 12/29/23 - WiredGenerative AI shows no signs of quieting down in 2024. Real estate industry insiders dish about the upcoming year — good and bad | 12/31/23 - Business ObserverPatrick Murphy, founder and CEO of Togal.AI, discusses how AI will impact the construction industry. Rules of the AI Road for 2024 | 1/4/24 - ForbesWith AI technology continuously evolving, it's vital to understand the underlying rules as things change. How technology and artificial intelligence are bolstering the battle against wildfires | 1/3/24 - ReutersPano AI is one of the new "firetech" startups being used to make it easier to contain wildfires. Increase Your Creativity with Artificial Intelligence | 12/27/23 - Psychology TodayLearn more about the various ways AI can amplify your innovativeness. Quote of the week To view the original article, visit the WAV Group blog.

[Best of 2023] Using ChatGPT Is Probably an MLS Violation
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in July and is #2 in our countdown. See #3 here. When the representative of a participating broker in the MLS enters listing information into the MLS, they are doing so according to a license agreement. The broker agrees that the data entered into the MLS remains the broker's property, but the MLS is granted a license to use the information entered for MLS purposes. In the license agreement, the broker also warrants that the information entered into the MLS is not subject to any third-party copyright. There are three elements of a listing that the broker can claim as copyright. The first is the photo, the second is the property description, and the third is the compilation (think of this as a collage that contains facts like bedrooms and bathrooms and the photo and description). In context, entering a property into the MLS is the same as creating a digital piece of artwork. Remember the days when real estate agents would copy photos off the internet and Getty Images would pursue the MLS for damages, resulting in fines and other penalties to the broker whose agent uploaded a copyrighted photo to the MLS? Even today, MLSs continue to sort out disagreements between firms when an agent uses another agent's photos on a listing. These problems have waned, thanks to the education efforts of NAR (national, state, and local) and the MLS. We have also advised that brokers make sure that there is a license agreement in place when a professional photographer is hired. NAR has sample agreements for professional photographers – make sure you use them. ChatGPT terms of use I imagine that by now, you have tried ChatGPT. It's a really cool application that takes prompts from the user and generates something else. For example, you can tell it to write a property description and give it some information about the subject property. The machine (artificial intelligence) will write the property description for you. It does a really good job, typically better than most authors of real estate descriptions. Social media is swarming with tips and tricks on how to use ChatGPT for writing property descriptions. The problem is that when ChatGPT writes something, you are not the author. Since you are not the author, you do not own the copyright. Adding a property description written by ChatGPT and loading it into the MLS is the same as stealing a photo off the internet, or another agent, and loading it to the MLS. It violates the promise between the broker and the MLS, which warrants that the content being submitted is free of copyright infringement. So please stop it. If you want to use ChatGPT to draft your property description, then edit it significantly, that's fine. Just be careful. Also, do not copy/paste. To view the original article, visit the WAV Group blog.

[Best of 2023] We Asked 6 AI Bots to Recommend a Realtor. Here's What Happened
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in November and is #9 in our countdown. See #10 here. ChatGPT hit the scene in a big way this year, and ever since, people have been asking it all sorts of things — everything from explaining complex topics to home maintenance tips to recommendations for books or movies. That got us thinking — what happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about? To find out, we asked six AI chatbots the same question: I'd like to buy a house in San Luis Obispo county. Can you recommend Realtors to me? Here's what we found. ChatGPT We started with the most well-known chatbot, ChatGPT. And, well, we struck out. Here's the answer we received: I'm sorry, but I don't have real-time access to databases or the internet, so I can't provide specific recommendations for real estate agents or Realtors. However, I can offer some general advice on how to find a good Realtor in San Luis Obispo County or any other area… We got the same exact response — to the letter — from Poe by Quora, which uses OpenAI's dataset. OpenAI owns ChatGPT, so we're not completely surprised by the similar answers. Fortunately, those two chatbots are the only two on our list without real-time access to the internet. That means our journey is about to get a lot more interesting… Bard Google's Bard chatbot harnesses the power of Google search, but it has yet to attain the same popularity as ChatGPT. However, of all the AIs, it gave us the most complete response. Not only did it provide a photo for each of the five agents it recommended, but also a link — three from LinkedIn, one Realtor.com agent profile, and one agent website, underlining the importance of maintaining a strong online presence. Bing Bing, the Microsoft-owned search engine, now offers an AI-assisted search option. When we asked it to recommend an agent, it offered a succinct list of five options. Only one was a real estate agent, however. The four other suggestions were brokerages, which may indicate that brokerages in our area have more time and budget to invest in their web presence than local agents. Interestingly, Bing provided a link and an example of a current listing for each suggestion. None of the links, though, directed us to that listing or even to the brokerage's or agent's website. Instead, each link sent us to a generic Realtor.com property search for our area. In order to contact any of the listed real estate pros, we'd have to Google (lol, sorry, Bing) them ourselves. Also, every link featured an ad above it, which was far easier to click on than the actual link. So if you're looking for a new place to advertise, perhaps buying ads for similar queries on Bing is worthwhile, especially for brokerages or teams — or for agents who don't have yet a strong enough online presence to be selected for an AI recommendation. ClaudeAI ClaudeAI, which was founded by OpenAI alumni and has investors in Google and Amazon, offered the most straightforward answer. It gave us plain text with no links or images, and a bit of homespun (lab-spun?) advice for finding an agent. Thanks, Claude. Perplexity AI Perplexity AI offered up five suggestions, only three of which were actual real estate pros — one agent, one real estate team, and one brokerage. The other two answers were websites (FastExpert.com and US News) that simply list agents in our area. Not exactly a recommendation — more like a recommendation to a place that kinda-sorta offers recommendations. Thanks, but no thanks. Let's disregard those two suggestions and look at the actual working professionals that Perplexity recommends. Each response comes with a link, but none of those go to an agent or company website. Instead, two links went to a broad search for local agents on Yelp, and one went — somewhat oddly — to this page on Google Maps. To finish things off, Perplexity threw in some random listing photos from the aforementioned sites for good measure. So What Did We Learn? Like most things related to AI chatbots, it's a work in progress. While we don't yet know if or when consumers will rely on chatbots to find a Realtor, agents who wish to prepare for that scenario should invest effort in ensuring their business can be found across a wide array of places online. Here is a list of actions to take, based on where the chatbots we queried pulled information from: Realtor.com links were very popular with the chatbots we surveyed. Make sure you have a complete agent profile there, including contact info and client testimonials. While no Zillow, Trulia, or Homes.com links were offered this time, tend to your profiles there, too, as there's no telling when a tweak to chatbot technology will change things. Claim your Yelp page, if you haven't yet done so, as some chatbots reference this site. LinkedIn was a major recommendation source for Bard, and was the only social media site consulted by the bot. Make sure your profile there is complete, and optimize it for SEO to increase the likelihood of being found. Make it a habit to ask for reviews from clients. Perplexity AI specifically mentioned that each of the real estate pros it recommended were highly rated. It also referenced Yelp, while both Bing and Bard pulled information from Realtor.com. Try to get as many reviews as you can in as many places as you can: portals, Google, Yelp, your website, etc. Make it a long-term goal to establish your agent website as a local real estate source. The one agent website that was linked to in this experiment belongs to a local Realtor who has spent considerable time and effort into building his site as an authority. He offers market updates, a podcast, resources for each community he serves, customer reviews, and more. Regularly update your site with quality content, and link to it anywhere you can: social media, portal profiles, your email signature, marketing materials, and more. Essentially, the key to being recommended by AI is having a broad internet presence. We can't be sure from where it will pull information, especially as the technology is updated, so having a well-maintained online presence seems crucial to catching the attention of AI. But don't stress too much about it. After all, the number one way consumers find their agent is still satisfyingly old-fashioned — by asking family and friends. Related Reading The Power of Local SEO for Real Estate Agents: 7 Ways to Optimize Your Online Presence 6 Expert Tips to Dominate the Online Real Estate Market as an Agent Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS

Real AI: AI Specializes, 5 Fast Facts, Top AI Headlines and Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI specializes: gets smaller, smarter While Craig Newmark, founder of Craiglist, may not have changed his UI in decades, he has become an advocate of responsible AI. One of the nonprofits he supports, Moms First, announced an AI pilot to help people in New York secure paid leave with benefits: PaidLeave.ai. Via LinkedIn, Craig points out that AI, when used for a specialty such as this, may significantly positively impact customer service. While chatbots taking over initial customer service screening, creating a wall between you and a real person, is still failing miserably (see the FedEx debacle we wrote about), this AI use for CS is highly intriguing. He writes: "PaidLeave.ai acts as a personal assistant to people in New York state to help them figure out what they need to do to get their benefits. The process isn't easy, but PaidLeave.ai creates clear checklists and next steps — even drafts emails to your employer for you — to make the process as straightforward as possible. The best part? It talks to you like a human. There's no convoluted language or insurance jargon to decipher." Now, think about the implications for real estate. OJO Labs has been on this path (simplifying the complex) for nearly a decade. Initially, they set up their AI platform to help answer buyers' basic questions about their journey in great detail and with a human-like conversational style. It has morphed into much more than that, but this kind of specialization – using AI for a more narrow, specialized task – is now the big trend. Axios just covered "The push to make big AI small," noting the move to smaller, cheaper yet still powerful AI models, showing that even in AI, bigger – at least for specific tasks – may not mean better. Dozens of ChatGPT apps are available, and dozens of other chat AI apps fill Google Play and the Apple App Store. The real estate industry – especially tasks agents do every day that they don't particularly enjoy – is ripe for innovation. The problem is that most of these apps are not simple or as easy to use as they demo. Agents need an AI easy button, and my guess is that, like PaidLeave.ai, it's designed to simplify a complex and difficult process, as more easy buttons for real agents (and consumers) are coming. AI Five Fast Facts Nine of every 10 Americans currently use AI devices, programs, or services featuring some element of AI. 87% of baby boomers are reluctant to use voice assistants like Siri or Alexa because they prefer email as a mode of communication. 83% of businesses claim that AI is a strategic priority in their business strategy. One in every four companies adopts artificial intelligence to address labor shortages and customer pressure. 97% of companies believe ChatGPT will help their business in some form. Sources: Invezz – various sources Top AI Headlines Take 5 1. Top 10 Benefits of AI in the Real Estate Industry | AiThority - 12/3/23Mostly about how generative AI will be used in real estate, not actually being used – yet. 2. With Fannie Mae's adoption, AI's role in real estate is solidified | Inman - 11/29/23When Fannie Mae talks, the lending industry listens. 3. Is AI the answer? The hotel industry grapples with its implications. | Hotels Mag - 12/1/23Insight into how AI may reshape how hotels operate and deliver the customer experience. 4. There's a gap between AI talk and businesses actually using it | NBC - 12/3/23Big business is great at talking the AI talk, but so far sucks at using it. 5. If AI is so smart, why are AI customer service chats so clueless? | ConsumerAffairs - 12/6/23AI-reliant customer service is more about cutting costs than improving one's experience. Quote of the week To view the original article, visit the WAV Group blog.

Real AI: AI Turbo-powered, new AI research and top AI headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. GPT-4 Turbo: What real estate pros need to know Microsoft-backed OpenAI, the creators of ChatGPT, during its first in-person developer event, launched a more powerful AI model dubbed GPT-4 Turbo, currently in Beta, among other advances. What will these AI improvements do? GPT-4 Turbo is said to be a smarter model than ChatGPT-4. It will let even non-coders create personalized versions of ChatGPT for individual use. Its answers are based on a new knowledge cutoff date of April 2023. It can handle up to about 300 pages of content – or 100,000 words – in a single prompt, vastly expanding the capabilities of current versions of ChatGPT. For developers, the cost is 2-3x cheaper. GPT-4 with Vision supports DALLE-3 and Text-to-Speech (TTS), which are all now in the API, meaning it can accept an image as part of a prompt and provide an appropriate textual response, generate images, and it can be spoken to and then respond using its voice. Oh, and there are six different voices you can choose to hear its answers. OpenAI also announced its significantly improved speech recognition model called Whisper V3, which can handle dozens of languages. Why is it important? We are already seeing the impact of computer vision on real estate as nearly the entire MLS platform is integrating with industry leader Restb.ai. If you haven't seen the Restb.ai video showing how an ADA and Fair Housing-compliant entire property listing can be completely generated immediately after the agent uploads the property photos into their MLS, click here. You will see in real-time a concrete example of how computer vision will make life as an agent easier and more productive. But this is only the beginning of extracting data and intelligence from images. The new GPT-4 Turbo with Vision demonstrations shows how incredible its AI is in instantly identifying individual items inside a photo and explaining what they are. Check out this video on X from Robert Lukoshko to see what we mean. Creating your own GPT is a breakthrough previously reserved for enterprise clients and developers. Open AI now claims, "Creating one is as easy as starting a conversation, giving it instructions and extra knowledge, and picking what it can do, like searching the web, making images or analyzing data." In terms of AI-powered multi-lingual tools, these might empower more potential non-English speaking home buyers to become more educated and knowledgeable about the real estate market and the benefits of homeownership. These new tools could also enhance agents' communications and outreach capabilities. The biggest takeaway is the OpenAI announcement showing the direction AI is going (and we've been forecasting): better TTS. Having to type in prompts in an AI world makes absolutely no sense. We can talk to Siri, Google Nest, and Alexa, but we need to speak to ChatGPT. Finally, CNBC noted that OpenAI offered its own guardrails for AI, saying it will step in and defend customers and "pay the costs incurred if you face legal claims around copyright infringement," echoing what Google, Microsoft, and Adobe have said. AI Five Fast Facts Survey of 216 college professors from 67 of the top 100 US computer science programs: 56% of computer science professors at top US research universities surveyed described the corporate leaders as "extremely disingenuous" or "somewhat disingenuous" in their calls for regulation of AI. One in four believe AI will become so advanced at medical diagnoses that it will generally outperform doctors. 85% of survey respondents said AI can be at least somewhat effective in predicting criminal behavior, but only 9% said it can be highly effective. 62% said that misinformation is the biggest challenge in maintaining the credibility and authenticity of news in an environment that includes AI-generated articles. 95% of those assessed described AI's current deepfake capabilities as "advanced" when it comes to video and audio content. Source: Axios, Nov. 8, 2023, with Generation Labs and Syracuse University. AI Headlines Take 5 1. YouTube creators will soon have to disclose the use of gen AI in videos or risk suspension | Associated Press - 11/14/23YouTube's updated policy will allow the removal of AI-generated video that simulates a person's voice. 2. 5 Steps Your Business Needs to Take to Build a Responsible AI Program | Inc. - 11/14/23Maximizing the use of AI is essential, but so is taking precautions for any AI pitfalls. 3. How the Real Estate Industry Can Effectively Leverage AI | Urban Land Magazine - 11/13/23Maurice Conti pines on the impact of generative AI in real estate development. (Requires ULI Guest Account signup.) 4. LinkedIn Introduces New AI-powered Premium Experience | Inman - 11/1/23Are you looking for a reason to pay LinkedIn? Premium users now get access to an AI job coach to assist with job hunting, including answering questions about a company's hiring process and helping determine if they'd be a good fit. 5. How to Use ChatGPT to Plan Your Winter Travel | Kimpton Hotels - 10/8/23Yes, this is a self-interested post, but it offers solid ideas on how to use ChatGPT as a travel planner assistant. Quote of the week To view the original article, visit the WAV Group blog.

Real AI: 2024 the Year of AI, AI fast facts and top headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. 2024: The Year of AI The accelerated growth we are seeing and experiencing in artificial intelligence continues to be unlike any other game-changing technology ever. When it comes to Generative AI and Large Language Models, it's just a baby about to turn into a teenager. If you think AI in 2023 has been incredible, just wait until 2024. Based on its trajectory, 2024 will be the year of AI. Some signs and signals: Investment: Goldman Sachs says AI investment in startups could reach $100 billion in the US and $200 billion globally by 2025. They are probably underestimating it. Research: Industry, not academia, is dominating AI research, says a new MIT study. "70% of individuals with a Ph.D. in artificial intelligence get jobs in private industry, compared with 20% two decades ago." Google alone has invested a reported $30.7 billion in AI. Facebook comes in at $22.1 billion and Microsoft and Amazon at $10 billion each, ExoInsight said in March. And don't forget IBM, one of the earliest pioneers with Watson, so far investing $200 billion. Again, we are seeing just the tip of this research iceberg. Breakthroughs and Milestones: Over time, AI gets smarter. Coupled with the fact that we are putting more brainpower behind AI innovations than ever, we are likely to see a stunning increase in the use of AI, especially in early adopting industries like real estate. If you're shocked that at the RESO meeting last week, the opening recording of the voice of Rebecca Jensen, Chair of RESO and head of MRED, was not Rebecca, wait until you see what will blow you away in 2024. Next year will provide new AI tech even more jarring than the demo Ylopo showed at the T3 Sixty Tech Summit, where agents can create automated, personalized instant videos – digital twins complete with their artificially created voice – to send to a client. Regulation: The regulatory battles are just beginning. Next week, the Biden administration will issue an AI Executive Order, expected to attempt to put guardrails around AI. Governments have done so well regulating social media – not! On the plus side, the order is also likely to unlock immigration barriers for high-skilled workers. Government: The White House is reportedly preparing a website to recruit AI workers, which will include the ability to submit a resume to apply for AI-related jobs in government. Just watch how many AI positions will instantly open up. Remember, the Federal government spent $3.3 billion on AI last year. Impact: Protesters and advocates will marshal forces next year. The Green movement has yet to make a serious dent in the conversation, and that's one area that's prime to be poked. Legal: They take years, but we are likely to see some initial rulings and decisions in 2024 that likely will be landmark rulings for AI. But the legal battles are just beginning, and the path to the US Supreme Court on some of these suits is likely, and that is rarely a fast path. Adoption and affordability: Agents use AI whenever they take a photo on their smartphone. Just watch the adoption rate in tech when AI finally delivers the promise of saving an agent time and money. AI is the Easy Button every agent has been asking for and will now be able to afford. The ROI for a real estate agent when it comes to new AI tech in 2024 should drive adoption to the point that AI next year will be ubiquitous. Hype vs. Table Stakes: If you set your Google Alerts to include all things AI-related to real estate, as I do, you know how your inbox has exploded this year as AI use exploded in the real estate sector. Just wait until 2024. The hype mode is about to hit warp speed. Fortunately, AI will be table stakes in 2024 so in many cases, AI is likely to live up to its hype. I'll stop here, but there are many more reasons that 2024 will be the Year of AI, and the overall benefits for real estate agents could be massive. That's as long as they remember author John Niasbitt's advice: "High tech/High touch." P.S. Time Magazine's "Person of the Year" just might be AI. That could even happen this year. AI Five Fast Facts More than half of all employees (54%) have no idea how their company is using AI. Companies using AI today estimate that 70% of their total workforce will use AI to automate or augment some of their job tasks by 2028. 75% of workers believe AI makes them more efficient, productive, and accurate. Globally, only 44% of employees believe they interact with AI in their personal lives. 62% of executives say they are at least slightly concerned that their company is not moving fast enough with AI. Source: UKG, a human resources and workforce firm AI Headlines Take 5 AI fakes are everywhere: here's how you can spot them | New York Post - 10/25/23How to avoid AI trying to trick you into buying something with a deep fake. AI Is Here To Stay As Real Estate Industry Shows Increased Signs Of Adoption | Realty Biz News - 10/23/23Real estate professionals and consumers are using AI more and more. 20 Jobs Artificial Intelligence Can't Replace | Yahoo! News - 10/23/23Is your job something AI can't do? Take a look at a new study. How Generative AI Will Change the Way You Use the Web, From Search to Shopping | The Wall Street Journal - 10/17/23Tech leaders from companies like OpenAI and Meta gather to discuss how AI will lead to seismic changes and put the $100 billion search industry up for grabs. Inside Apple's Big Plan to Bring Generative AI to All Its Devices | Bloomberg - 10/22/23Current generative AI runs on the cloud; Apple wants it to run on your iPhone. Huge. Quote of the week To view the original article, visit the WAV Group blog.

Real AI: AI Wasteland, the Song, Headlines and Five Fast Facts
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI Wasteland Is AI a lie? My greatest fear, fueled by the rabid hyperbole created by AI and ignited by its unmatched trajectory, is that we make the same mistake with this tech that we have with so many others. The great overpromise and underdeliver. It won't derail AI, but it could certainly arm its resistors. Right now, we are in that chasm: a place where posers and snake oil sales folks are profiteering. It is a time when companies who consume AI, not create it, clamor to rebrand by adding AI to their name. Others take credit for the AI they deploy, but are not transparent about the fact they did not invent the AI – or power it. AI product launches of incomplete offerings yet focus their demos on the major AI features coming "soon" – and we know how that has turned out before. Portals are jumping into the fray, offering AI solutions that are (mostly) a piecemeal embarrassment or, worse, a money grab. Strategies to jump on the AI bandwagon, even giving it away, knowing their customers hunger to check the box that they are providing their members/subscribers/clients AI. New AI events and webinars feature speakers and experts who are nothing but AI imposters. Startups in the US are emblazing their pitch decks with AI as AI funding already surpassed $23 billion this year, while nearly all other capital categories declined. You know you are in trouble when the federal government announces it has already spent $3.3 billion on AI in 2022. I attended a key housing industry conference this week where the AI speaker wasn't just terrible, they were utterly uninformed and spewed a significant AI falsehood. I attended another conference last week (virtually), and a well-known industry tech speaker has magically become an AI expert. Yet, the speaker does not have that expertise. The talk was a mile wide and an inch deep. What I worry about most is the impact of all this AI nonsense: how we are ruining the initial customer experience with AI. I fear that many people who consume stuff labeled as ready-for-prime-time AI, but it is an incomplete version of AI, will think that AI is a lie. I guess things always get worse before they get better. Let's hope this AI Wasteland fills up fast, and we move on with responsible and legitimate AI driving our industry and not a bunch of posers and imposters. The "AI Wasteland" Song We asked ChatGPT to rewrite the lyrics of "Baba O'Reilly," often referred to as "Teenage Wasteland" by The Who, to capture the AI sentiment detailed above: "AI Wasteland" Out here in the fieldsI see firms that pretend,Put AI in their titles,But it's just a trend. They label and rebrand,All for the marketplace.But under the surface,It's just a wild chase. AI Wasteland,It's an AI Wasteland.Oh, oh. Self-proclaimed geniusesOn stages they stand,Talking of AI wonders,But with no product in hand. They sell to the masses,Dreams that aren't quite realThe government buys in,Caught in the appeal. AI Wasteland,It's an AI Wasteland.Oh, oh. The firms rush to market,With tech half-complete.Customers left wondering,"Is this all just deceit?" Mistakes they are making,It's as clear as the day.True AI is lost now,In the disarray. AI Wasteland,It's an AI Wasteland.Oh, oh. Don't cry, don't raise your eye,It's only an AI wasteland.Journey, venture, take your stand,And reclaim the AI wonderland. Before the real tech is wasted,Before dreams are erased,We'll rise above the frenzy,For an AI that's embraced. For now, it's an AI Wasteland,It's an AI Wasteland.Oh, oh. AI Headlines Take 10 20 Mind-blowing AI Tools Helping Real Estate Agents Slay in 2023 | The Close - 10/3/23Full disclosure: our favorite AI firm (and client) is on this list – Restb.ai. How AI is changing the valuations process | HousingWire - 10/4/23Chris McLain of Consolidated Analytics gives his view on the appraisal market and AI innovation in valuations. The Repressive Power of Artificial Intelligence | Freedom House - 10/4/23AI's many advances are hiding the crisis of digital repression. Apple may be quiet on AI, but it's also the biggest buyer of AI companies | QZ - 9/26/23Google and Microsoft may talk about the AI game, but Apple has bought 21 AI startups since 2017. Can AI Businesses Save San Francisco From Its Real Estate Slump? | The Messenger - 10/11/23Footprint of AI firms set to expand despite lack of leasing. Artificial Intelligence In Talent Acquisition: How Machine Learning Is Influencing Recruitment | Forbes - 10/10/23AI is taking an increased role in processing applicants' skills and qualifications. The AI 100 2023: The top people in artificial intelligence | Business Insider - 10/10/23Learn about the list of people who make AI more Intelligent. A.I. Could Soon Need as Much Electricity as an Entire Country | The New York Times - 10/10/23AI's growing demand will increase energy consumption over the years. Adobe unveils three new generative AI models, including the next generation of Firefly | ZDNet - 10/10/23Utilizing text, these models will be able to create high-quality images, vector graphics, and design templates. National Security Agency is starting an artificial intelligence security center | AP News - 9/28/23The U.S. hopes to maintain its advantage by integrating AI into its defense and intelligence systems. AI Five Fast Facts Over 75% of top executives believe AI will expand their company and give them a competitive edge. When interviewed about the technologies they used, 84% of consumers stated they use one or more AI-powered devices or services. Studies show that 96% of Android users and 98% of iPhone users use the AI-based digital assistants OK Google and Siri respectively. The AI-powered voice-search feature on smart devices is growing in popularity. Around 41% of people with a smart device use the voice-search feature at least once a day. Consumers have varied opinions on chatbots. While 51% of those surveyed have a neutral view on chatbots, around 38% have a positive opinion and only 11% have a negative perspective. Source: Simple Learn Quote of the week To view the original article, visit the WAV Group blog.

Real AI: Legal Minefield, 5 Facts and AI Meme of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI is creating a legal minefield While the federal government and dozens of states scurry to create AI legislation, AI cases are already filling our courts. Among the most notable lawsuits: Microsoft, GitHub, and OpenAI are being sued for allegedly violating copyright law by reproducing open-source code using AI. Visual artists in a proposed class-action lawsuit are suing artificial intelligence image firms, as is Getty Images. Celebrities are getting into the act. Not only did the recently settled Hollywood writers' strike include provisions to protect writers from AI, but individual celebrities are suing. Comedian and author Sara Silverman is suing OpenAI and Meta, claiming copyright infringement, along with book authors Paul Tremblay, Mona Awad, Chris Golden, and Richard Kadrey. Recently, best-selling authors John Grisham and Jodi Picoult, along with Jonathan Franzen and Elin Hilderbrand, joined the legal battle against OpenAI. The minefield analogy is real. In March, the US Copyright Office said that works created using artificial intelligence may be copyrighted, provided the work meets a "human authorship requirement." However, in August, a US federal judge said AI-generated artwork can't be copyrighted. So, which is it? As the Verge recently observed, "Nobody really knows how things will shake out around US copyright law and artificial intelligence." While copyright infringement cases comprise the bulk of the current lawsuits, patent suits also are expected, as the court needs to consider, as the New York Times headline asks, "Can AI Invent?" AI Five Fast Facts This year, nearly 200 AI-related bills have been introduced nationwide in state legislatures – four times more than in all of 2022. Legislators in 31 states have introduced 191 bills related to artificial intelligence. However, only 14 became law. Bills restricting deepfakes are the most popular and the most likely to be passed: six of 37 bills were passed. A new North Dakota law defines a person as an individual, organization, government, political subdivision, or government agency or instrumentality. It specifies that the term does not include environmental elements, artificial intelligence, an animal, or an inanimate object. The FTC required Weight Watchers to delete the AI algorithm it developed for its weight-loss app. The FTC said that Weight Watchers marketed its app to children under 13 without parental consent. AI headlines: Take 10 How ChatGPT Can Help You Do More With PDFs | Wired - 9/24/23New ChatGPT plugins can read PDFs, helping you search and summarize PDF content. Real Estate's Hidden AI Revolution | NFX - 9/21/23Peter Flint, founder of Trulia, gives his take on AI, but hidden AI is all over real estate. ChatGPT update enables its AI to "see, hear, and speak," according to OpenAI | arsTechnica - 9/25/23Paid subscribers will soon be able to talk to a ChatGPT than can hear, speak, and see. ChatGPT users can now browse internet, OpenAI says | Reuters - 9/27/23The only problem is that ChatGPT uses Bing, and at rollout, the results are not very good. Introducing New AI Experiences Across Our Family of Apps and Devices | Meta - 9/27/23Facebook introduces a plethora of new AI tools to boost engagement (and its ad revenue). Amazon pours up to $4B into AI startup Anthropic, escalating rivalry with Microsoft and Google | GeekWire - 9/25/23Amazon accelerates its AI push, aiming to become a major player instead of a lagger. Supercharge Your Next Marketing Campaign: 5 Unconventional Prompts For ChatGPT | Forbes - 9/26/23Here are five unique prompts you can send to ChatGPT to boost your marketing campaigns. How AI Assistants Will Transform Real Estate Investing | IoT For All - 9/22/23AI can help real estate investors analyze real-time data and much more. Spotify is going to clone podcasters' voices — and translate them to other languages | The Verge - 9/25/23Spotify and OpenAI partnering will offer a new AI-powered voice translation feature for creating foreign-language versions of your favorite podcasts. YouTube unveils a plethora of new AI-powered tools for creators | CNN - 9/21/23Real estate agents can use new tools to simplify making videos and reach more people. Meme of the week Quote of the week To view the original article, visit the WAV Group blog.

Real AI: MBAs vs. ChatGPT, NYT and DALL-E 3, and Crazy-Scary Deepfakes
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Innovation Challenge: MBA students vs. ChatGPT – Who wins? The Wall Street Journal earlier this month featured a terrific story by Christian Terwiesch and Karl Urich, testing how good AI is at creating new ideas. Terwiesch and Ulrich are professors of operations, information and decisions at the Wharton School of the University of Pennsylvania. Their hypothesis: that when it comes to "identifying opportunities for new ventures, generating a solution for an unmet need, or naming a new company," these unstructured tasks appear to be "ill-suited for algorithms." However, they now argue that large language models like ChatGPT are proving these assumptions wrong. They discovered this by creating a competition, randomly polling 200 Wharton graduate students to determine, "Who is better at generating innovative ideas: the human or the machine?" Describing the process of how they determined the quality of the ideas submitted by both students and the 100 ideas created by ChatGPT, they came to a solid conclusion, and it wasn't even close. They write: "ChatGPT isn't only faster but also on average better at idea generation" by a margin of victory that was 35-5, machine over human. I've often described ChatGPT as one of the best ideation, top iteration, and most accessible brainstorming tools I have ever used. Now, thanks to these Wharton professors, there is research to back it up. OpenAI launches DALL-E 3 ChatGPT's cousin, DALL-E 3, the OpenAI tool that creates images from text prompts, started previewing this week. Unfortunately, it is currently limited to a very small test group. But if you read this in the New York Times, you'd think you can use it now: but you can't! The Times (irresponsibly) writes, "DALL-E and ChatGPT were previously separate applications. But with the latest release, people can now use ChatGPT's service to produce digital images simply by describing what they want to see. Or they can create images using descriptions generated by the chatbot, further automating the generation of graphics, art and other media." That may be coming, but it is NOT available to most ChatGPT 4 subscribers. I know this because ChatGPT 4 told me when I asked it to create an image. ChatGPT 4 responded: "I'm currently not able to create or manipulate images or photos. However, you can create this picture using graphic design software like Adobe Photoshop or Illustrator. Here's a simple guide on how you might approach creating such an image," and then gave me instructions on how to use Photoshop (not kidding). DALL-E 3, again not yet available to the masses, is designed to better understand user commands to render images. It also is supposed to improve its ability to include legible text in images, one of its well-known weaknesses, apparently common with AI image generators. These planned improvements are needed. Using DALL-E now can be hit or miss. Sometimes the images are masterful, sometimes they are less than amateurish. This wide range of performance issues are limiting its potential, so hopefully, the new DALL-E 3 will be rolled out to all ChatGPT users and embedded as described by the Times, soon. Examples of the hit-or-miss nature of DALL-E today: Headlines: AI Take 5 3 AI Prompts That Really Work for Real Estate Agents | Tech Helpline (Florida Realtors) - 9/19/23Teach ChatGPT to write like you, organize your input with columns, create stock photos Amazon unveils a 'smarter' Alexa. Its AI has a lot of work to do | The Washington Post - 9/20/23Not ready for prime time, according to the Post, noting Alexa 2.0 kept providing the wrong answers. Highlights From The AI Insight Forum Exploring AI Regulation | Search Engine Journal - 9/14/23Top tech CEOs met with US Senators in Washington, D.C. at an AI Insight Forum Artificial Intelligence And The Boardroom: Immediate Actions Items | Forbes - 9/20/23Lots of advice, including "boards must be realistic, practical, and cautious when it comes to AI. Proceed with caution, but proceed!" How to Use Google Bard AI: 10 Ways It Can Make Your Life Easier | PCMag - 8/13/23Bard's best new feature is the integration with Google search to fact check with one click! Video Bonus: 21 of the best deepfake examples that terrified and amused the internet | Creative Bloq - 9/11/23 Quote of the week To view the original article, visit the WAV Group blog.

[Podcast] Leveraging ChatGPT for Content Creation with Katie Lance
Thank you to RPR for sponsoring this article on RE Technology: In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over 20 years, and has focused the last 10 years on social media's role in real estate success. She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top notch real estate content. Katie's blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan. Katie brings her experience and expertise to add her two cents about RPR's latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the "Create Script" button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn't just words strung together; it's a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients! Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: KatieLance.com/ChatGPT KatieLance.com Realtors Property Resource RPR Market Trends ScriptWriter Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog.

AI for Content Generation: How REWpert Can Help Build Every Content Type
Real Estate Webmasters' new AI bot, REWpert, is revolutionizing content creation in the real estate industry by making it faster, easier, and more efficient. It can be used to create various types of content, including blog posts, social media updates, video scripts, and more — catering to both seasoned professionals and newcomers in the real estate field. The Benefits of Utilizing AI in Content Generation REWpert leverages AI to create content tailored to real estate needs, such as blog content, area research, FAQ ideas, or area page content. It offers quality and speed, acting like a professional writing assistant without the high cost. Embracing REWpert can save significant time and generate more leads, focusing on what matters most in your real estate business. Blog Content Blogs are vital in real estate, and REWPert can assist in writing engaging posts full of property highlights and local insights. By understanding the audience and real estate landscape, REWpert crafts content that attracts more leads and builds stronger client relationships. FAQ Ideas REWpert can help create a relevant and informative FAQ section by analyzing common search queries and client interactions. An effective FAQ section builds trust, showcases expertise, and must be regularly updated to reflect current trends and regulations. A screenshot of REWpert's output when prompted for an FAQ list about Key Largo. Area Research and Page Content Area research is essential in real estate, and REWpert can assist in gathering and analyzing data, providing tailored insights. It also helps in crafting engaging descriptions of neighborhoods, combining hard facts with storytelling. Leveraging REWpert for area research sets real estate professionals apart by providing comprehensive insights. A screenshot of REWpert's output when prompted about Nanaimo area research. Challenges and Limitations While AI content generators like REWpert offer significant benefits, they also come with challenges and limitations. They may lack a nuanced understanding of human emotions and local culture, and may not always capture the unique voice or style desired. Balancing REWpert with a personal touch is key to creating content that resonates with clients, and it should be used as a tool, not a crutch or replacement for your writing skills. An example of an area page in Downtown St. Petersburg from The Salamone Group. To Conclude AI content generators like REWPert are game-changers for the real estate industry, offering a way to create high-quality content quickly and efficiently. However, they are tools to assist, not replace the personal touch that only real estate professionals can provide. Experimenting with different tools like REWpert can transform the content creation process, keeping real estate professionals ahead of the curve. The post above is a summary of the whole blog, also titled AI for Content Generation, found on Real Estate Webmasters' website.

Legal Tips for Using AI in Your Real Estate Business
ChatGPT offers real estate agents plenty of time-saving advantages, but it's not without its risks — especially when it comes to copyright issues. If you're a regular RE Technology user, you're likely not unaware of these issues. In fact, just last month, an article published here, Using ChatGPT Is Probably an MLS Violation, quickly became one of our most-read posts of the year. Clearly, there's a hunger for this kind of information. That's why we're sharing this short video from the National Association of Realtors. Part of NAR's "Window to the Law" series, this video helps clarify AI's risks and limitations. Watch the video above to learn: How NAR's Code of Ethics suggests Realtors should use AI Why you should always review AI-generated content for accuracy The importance of protecting personal information from being shared with AI platforms Why you should avoid using AI to draft contracts, modify standard forms, or provide legal adviceAnd more! Related Reading Using ChatGPT Is Probably an MLS Violation Who Owns Your Content: You or OpenAI?

Using ChatGPT Is Probably an MLS Violation
When the representative of a participating broker in the MLS enters listing information into the MLS, they are doing so according to a license agreement. The broker agrees that the data entered into the MLS remains the broker's property, but the MLS is granted a license to use the information entered for MLS purposes. In the license agreement, the broker also warrants that the information entered into the MLS is not subject to any third-party copyright. There are three elements of a listing that the broker can claim as copyright. The first is the photo, the second is the property description, and the third is the compilation (think of this as a collage that contains facts like bedrooms and bathrooms and the photo and description). In context, entering a property into the MLS is the same as creating a digital piece of artwork. Remember the days when real estate agents would copy photos off the internet and Getty Images would pursue the MLS for damages, resulting in fines and other penalties to the broker whose agent uploaded a copyrighted photo to the MLS? Even today, MLSs continue to sort out disagreements between firms when an agent uses another agent's photos on a listing. These problems have waned, thanks to the education efforts of NAR (national, state, and local) and the MLS. We have also advised that brokers make sure that there is a license agreement in place when a professional photographer is hired. NAR has sample agreements for professional photographers – make sure you use them. ChatGPT terms of use I imagine that by now, you have tried ChatGPT. It's a really cool application that takes prompts from the user and generates something else. For example, you can tell it to write a property description and give it some information about the subject property. The machine (artificial intelligence) will write the property description for you. It does a really good job, typically better than most authors of real estate descriptions. Social media is swarming with tips and tricks on how to use ChatGPT for writing property descriptions. The problem is that when ChatGPT writes something, you are not the author. Since you are not the author, you do not own the copyright. Adding a property description written by ChatGPT and loading it into the MLS is the same as stealing a photo off the internet, or another agent, and loading it to the MLS. It violates the promise between the broker and the MLS, which warrants that the content being submitted is free of copyright infringement. So please stop it. If you want to use ChatGPT to draft your property description, then edit it significantly, that's fine. Just be careful. Also, do not copy/paste. To view the original article, visit the WAV Group blog.

AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate Marketing
Does the thought of staring at a blank screen while trying to write a market update for your clients and prospects make you cringe? Maybe diving into data and metrics isn't your favorite activity, or your to-do list is piling up with other important tasks that demand your attention. You're in luck! RPR (Realtors Property Resource) is introducing an AI ScriptWriter, which is a ChatGPT integration. It offers real estate professionals a streamlined approach to creating personalized video scripts, engaging social media content and detailed metrics analysis. These features are powered by essential market indicators such as Month's Supply of Inventory, List-to-Sold Price Ratio, Median Days on the Market within RPR and Median Sold Price. These tools will help you create informative content that effectively showcases the latest market trends and insights while saving you time and effort. Personalized Video Scripts: Create personalized video scripts for your local market analysis videos using the RPR AI ScriptWriter. Match your script with the new Shareable Market Trends feature, which enables you to export charts and graphs for your data-driven videos. Easily download images in JPG or PNG formats and seamlessly integrate them into video editing software like iMovie, Windows Movie Maker, Adobe Premiere Pro or Final Cut Pro. Social Media Content Creation: While you're at it, keep your social media platforms buzzing with market insights. Have ScriptWriter create tailor-made content for key local metrics. Metrics Analysis: Leverage ScriptWriter to review the metrics, and highlight the correlation between them. This valuable insight will help you make better-informed decisions while guiding clients through their real estate journey. The Key to Success: Collaborating with Your AI Assistant Remember, the key to unlocking the full potential of AI-generated content is to add your personal touch. Proofread and fine-tune: As the saying goes, "Two sets of eyes are better than one." ChatGPT excels at crafting compelling content, but it's crucial to double-check for accuracy and ensure everything aligns with your objectives. Make sure the script reflects your brand's voice and style to resonate with your target audience. Infuse your brand's personality: Your brand is one-of-a-kind, and you've worked tirelessly to establish your identity. So, go ahead and add your unique flair! Highlight your selling points, emphasize your expertise, and share your experience. This will not only reinforce your brand identity but also instill trust in your clients. ScriptWriter is a helpful tool that can streamline the creation of your market analysis videos. By synergizing with your AI assistant and infusing your personal touch, you'll create truly captivating and impactful content that sets you apart in the competitive world of real estate marketing. Don't miss out on this opportunity to revolutionize your marketing strategy! Getting Started with AI ScriptWriter Ready to create captivating content for your audience? Follow these steps to access and use the RPR Market Trends ScriptWriter tool: Log in to RPR (narrpr.com) and select Research. Now select Residential Market Trends. Then type in your area (ZIP code, City) and click the search icon. You'll arrive on the Market Trends page for the area searched. Select the Create Script to open the Market Trends ScriptWriter. Choose your tone, audience… then choose one of the following buttons: Create Video Script. Create Social Campaign. Analyze Metrics. Review, edit and personalize the content to reflect your brand identity. Don't let blank pages or writer's block get in your way again! The RPR Market Trends ScriptWriter is a marketing tool that lets REALTORS® create talking points and marketing copy, all based on local market stats. Choose your market, tone, audience… then hit the button to almost instantly get the words you need to craft compelling market updates and messages to your clients and prospects. You're also encouraged to proofread and add your own brand voice to the AI-generated text. (Check out this article, How to add Your Brand Voice to RPR's Market Trends ScriptWriter, for some tips and examples.) We encourage you to take the ScriptWriter for a spin today to see how effortless it can now be to create market update videos, social posts, etc. Anywhere you need words, it can help! To view the original article, visit the RPR blog.

23 Ways to Use ChatGPT in Your Real Estate Business
These days, it seems that you can't escape news about everyone's favorite AI tool, ChatGPT. In fact, just last week, both Redfin and Zillow announced that they have added ChatGPT capabilities. This means that real estate consumers can search for properties via a conversation with ChatGPT. But enough about the big guys. Let's talk about what Chat GPT can do for you, a real estate agent! In this video, Jimmy Burgess offers 23 ways that agents can use ChatGPT, including prompts to help you get the most out of this tool. Watch the video above to learn how to use ChatGPT for the following: Social media post ideas Listing descriptions Writing emails, video scripts, open house invites, and social posts Marketing ideas Client appreciation ideas And more! Further Reading How Real Estate Agents Can Use ChatGPT How ChatGPT Can Help You Generate Real Estate Marketing Ideas

How ChatGPT Can Help You Generate Real Estate Marketing Ideas
The future is here—and it wants to help with your real estate marketing strategy. Well, "wants" may be a strange word. After all, we're talking about artificial intelligence (AI). And while this AI may not technically "want" to do anything, it's certainly capable of helping you generate marketing ideas and even real estate copy. That's what innovative Realtor Jaime Resendiz has discovered. He uses an AI bot known as ChatGPT to, well, chat and have a dialogue that results in all kinds of marketing ideas. Jaime uses ChatGPT to come up with ideas (and some text) for: Social media Blog posts Video scripts Listing descriptions Real estate ads And more! Watch the video above to learn how you can leverage ChatGPT in your business—and work smarter, not harder in 2023!

How to Be Friendly, Yet Professional in Online Chats
Have you ever been in the position where clients or prospects send you a direct message online, but you don't know exactly how to guide them or give them an accurate response? Well, don't worry. In this article, we will explain how you can make communicating easier with clients over chats or emails. Talking over chats with clients is such an important role, and you have to put in as much effort as you would if you met your clients in person. However, the challenge sets in when you don't know what tone to use. It is vital to communicate with your clients and prospective clients in a warm, friendly, but professional manner and avoid being too pushy. Now, let's dive in! Here are a few techniques on how to improve your real estate business by communicating better with leads and clients: Greet Clients Remember to always greet your clients with a warm and friendly tone. This way, they will know that they are welcome and will feel comfortable enough to have a professional bond with you. For example, you can write : Hi Ashton, Good morning. This is [your name] from [your company]. How can I help you today? Pay Attention As a real estate agent, chatting with your client requires a lot of attention and patience. Thus, when clients report a problem to you or explain their situation, you have to listen very carefully because missing even one word could make them feel misunderstood and unsatisfied with your customer service. Tell Them to Hold on Always be honest with your clients. Having them waiting for your response can be exhausting. If you don't reply to your clients' messages on time, you might lose them. It helps to have a team assisting you with your website chats for timely responses. Answering potential client inquiries on time is key to their satisfaction. Sometimes, it's okay if you don't have the answer to a specific question immediately. Just tell your clients to hold on so you can provide a suitable response to their inquiry. Offer Further Help Whenever you answer all your client's questions, ensure that they don't have any further questions. Offer additional help or explain more, if need be. So, at the end of each conversion, ask them the following questions: Is there anything else I can help you with? Do you have any other questions you would like to ask? End the Conversation Appropriately Always remember that a satisfied client will advertise your real estate business, so you have to be nice and welcoming. Also, make sure you provide them with suitable answers to their questions. Ending the conversation is one of the most important parts of communicating with your clients and prospects. How you end the chat determines how they will always remember you. Make sure you have answered all the questions and double-check if the conversation helped them or not. Ask to know if they were satisfied with your service and if there's anything else you can improve to make their experience with your company even more satisfactory. The end of your chat should look something like this: Did I answer your question? Hope to hear from you soon Before you go, is there anything else I can assist you with today? I'm happy to help. Is Using an Emoji Unprofessional? Using emojis in business chats is a debatable subject. Emojis are a way of communicating feelings. We only use them to let the person on the other side of the chat know how we feel. Customers are also human and have feelings too. So, using emojis is another way of making the conversation warm and friendly. However, not all emojis are appropriate for business conversations. Thus, make sure to use only business-friendly emojis in your chats with clients and potential clients. It is also worth noting that using too many emojis might throw the client off. So, keep your use of emojis limited. Final Words If your real estate business is online, then chatting with clients is your way of expanding your business. The more satisfied your clients are, the more referrals you'll get. Adopt a warm, friendly, and professional approach when chatting with your clients. After all, having a positive conversation with your clients will increase your chances of getting new leads and referrals! To view the original article, visit the Realtyna blog.

The Best Ways to Avoid Zoom Gloom
We've all come a long way with Zoom and other tech tools over the last year-plus, but that doesn't mean that the new normal feels much like the old one. Zoom Gloom and tech-tool fatigue are natural phenomena as video calls and long hours spent staring at a screen become the common theme of our day-to-day work lives. These challenges are shared experiences that resonate across industries, real estate included. Fortunately, shared challenges also lead to shared solutions, as companies and individuals continue to adapt to a world where so much business happens remotely. Battling Zoom Gloom and Other Tech-Tool Fatigue Zoom Gloom can be caused by a wide variety of psychological and practical factors. Remember those good, old-fashioned in-person meetings, where your mind might occasionally drift for a few minutes before you continued paying attention? As it turns out, those moments actually have real value for our brains, allowing us to avoid becoming overloaded with information and retain more details once we refocus. On a video call, we all feel a natural urge to look like we're focused on the meeting at all times. We're thinking about what we look like on camera, what other people look like, what's in their background, and what's going on around us in the household — all while trying to stay focused on the task at hand. We don't have the option of asking the person next to us if we missed something, and finding moments to ask questions during a busy call can be a challenging task. Add it all up, and it's easy to see why a day filled with video calls can leave any of us feeling drained. We feel like we have to be on at every moment, all while dealing with whatever is going on off-camera with our families, pets, and homes. It's a lot for our brains to handle, but we're all learning to adapt. It helps to remember that we're all going through a similar experience and some of the most practical solutions for battling tech-tool fatigue depend on first acknowledging that fact. It's Okay to Give Your Brain a Break The common urge to look like we're paying 100% attention at all times without exception is one of the biggest reasons for Zoom Gloom. So it helps to acknowledge that it's okay to look away, even when you're on camera. Giving yourself a momentary break from looking at the faces, screens, and backgrounds of everyone in the meeting can help your brain recharge. It's something that we all do in traditional meetings, and anyone who's been in a few virtual meetings will understand if you need to take your eyes off the screen to allow your brain to regroup. If you're planning a virtual meeting or video call, it can also be helpful to establish that only the person who's talking needs to have video enabled. Reducing the number of backgrounds and faces on the screen can help everyone in the meeting focus more easily while reducing mental fatigue. Leave the Multitasking for Later We've all become experts at multitasking over the course of the past year-plus, and when working from home, sometimes the need to multitask is unavoidable. However, it's best to keep multitasking to a minimum whenever possible while busy with a video call. Try to find a quiet room of the house, and avoid working on other projects while engaged with a call. Staying focused on that singular task makes it easier to retain information, and fewer distractions also means less stress during video calls. Limit the Stimuli on Your Screen What are a few browser tabs between friends? While it's tempting to keep all of your tabs open, glance at Slack, or manage your email inbox during a video call, all of that extra visual stimulation can lead to increased stress. Keeping unnecessary stimuli to a minimum makes it easier to focus, and those tabs will still be waiting for you when the meeting or call is over. If you're leading a meeting, encourage participants to use plain, calming backgrounds. The stimuli of a busy room with books on shelves and decorations all around can be a real distraction, especially when there are many people in a meeting who each have their own unique background. Take Breaks Throughout the Day to Refresh In a typical workday, there are built-in times when you take a break from screens to talk to colleagues, walk around the office, or gaze out the window for a few minutes. Remember that it's okay to give yourself a break at home, too! Setting a timer can provide a helpful reminder to get up, stretch, and take a quick stroll outside. Those breaks are a great way to manage stress while giving your eyes and brain a little rest from screens. Use Email or Traditional Phone Calls When Possible If you have a one-on-one meeting, an appointment with a client, or a quick question to ask a colleague, it's valuable to remember that not every interaction has to happen on a video call. When possible, try to use regular phone calls for one-on-one conversations and email or messaging apps for quicker conversations that don't require a call. Even switching one or two interactions a day away from video can provide a welcome break for your brain and help reduce fatigue. It doesn't hurt to ask, and chances are the person you're interacting with will appreciate having a break from video, as well. Schedule a "No Screen Time" Hour After Work Just like it's helpful to take small breaks throughout the day, it's also wise to give yourself a break from screens after you're done working. So before you fire up your favorite streaming service or hop on social media after work, block out an hour or so with no screen time. Spend some time with family, enjoy some outdoor relaxation, cook a nice meal, or immerse yourself in a hobby that doesn't involve too much technology. It's refreshing to take a break from screens in a work-from-home world, and the health benefits are numerous. The Shared Challenge and Shared Solutions of Zoom Gloom and Tech-Tool Fatigue While there's no catch-all solution to battling tech-tool fatigue, there is a common theme: give yourself a break. So much of the stress that comes from Zoom Gloom is because we're constantly engaged with technology throughout the workday, and we often turn to tech for relaxation after work. Whether it's a quick break during a meeting to simply look away from your screen or a more extended break during the day when you get up from your work to walk around, those little moments of rest add up. It's also helpful to remember that we're all going through a similar experience and to look at how much we've managed to accomplish during the last year despite the unprecedented interruptions to our regular work routines. The real estate industry may look different than any of us are used to, but teams everywhere are still achieving outstanding results. That's no small feat, and the ability to adapt during challenging times is certainly something worth celebrating. Tech fatigue got you down? Let your tech tools take stressful tasks off your place—RE Technology readers can try DeltaNET 6 free for 30 days. To view the original article, visit the Delta Media Group blog.

Zoom for Real Estate: 4 Hacks You Need to Know
More than 300 million people have participated in Zoom, the live video conference technology. Zoom has become a new real estate go-to tool for communications with millions of Americans working from home and attending online classes. As with all new technology, the more you become familiar with it, the more features you uncover. Once turned on, some hidden features give real estate professionals more ways to use this communication platform to engage clients and prospects.

The Newest Tool for Your Virtual Real Estate Business: Facebook Messenger Rooms
Facebook, the leading social media platform in the world, has come out with a new video tool available to members of the Facebook community: Facebook Messenger Rooms. These "Rooms" were made to increase the usage of the Facebook platform and engage community video discussions. Available through Facebook Messenger, these "Rooms" can hold a maximum of 50 guests per chat. The best part is that this is a free tool that can be used directly on Facebook. Now, you are probably wondering how you can use it for your real estate business.

Real Estate: The Virtual Way
Say goodbye to "in-person" for a while, and hello to "through-the-screen." The times are unprecedented. We've never experienced anything like it before. None of us quite knows what to do or how to handle it. And these are precisely the types of situations that fuel innovation. Sure, webinars, video calls and virtual home tours are not new. What is new, however, is the seemingly overnight widespread industry use of these and many more online tools. The real estate sector has undertaken a profound shift. Perhaps for good.

To Bot or Not to Bot? That's More than a Technical Question
Technology has empowered real estate agents in remarkable ways in the last couple of decades. One of the hottest innovations for agent websites is bots. What's a bot? Short for robot, a bot is a software program that can execute commands, such as reply to messages, or perform routine tasks, typically automatically. For agent websites, chatbots are used to conduct a text conversation when someone visits your site. A popup is deployed inviting any questions a website user may have.

Live Video Chat: The Must-Have Apps
Business owners often feel like automation is the key to efficiency. However, whether it's through email, text, direct message on social media, or pre-recorded messaging systems, as automation continues to expand, clients are beginning to notice the lack of human interaction. This is especially true in an experience as personal as finding a home. Stand out from other Realtors and give your clients the connection they've been searching for with live video chat. Most smartphones today already have a video calling app installed (like Apple's FaceTime); however, that particular software might not be compatible with all devices. Here is a list of top video chat apps to install and get connected with your clients today!

5 Ways You Can Use Video Chat to Boost the Services You Provide Your Clients
You've seen enough homes that you can understand the layout and special features from looking at a few listing photos. So when it comes to live tours, you ace it every time. But what about clients who live out of town, or who travel often? Are you able to provide them with the same seamless experience so they feel connected and excited about the properties they're viewing from afar? Last week, we reviewed the five best video chat apps for real estate. This week, we'll show you how to put them into action. Whether you're working with remote buyers or those who've been on the fence for too long, video chat can help you activate your clients when the perfect house is listed.* 1. Remote buyers If you regularly work with foreign buyers or active military, or you're hoping to get into this market, it's critical that you get up-to-speed with video chat. For these buyers, a virtual live chat tour will be the closest they'll ever get to the house, so you'll want to be sure you're giving them: A clear understanding of the layout An up-close view of the home's best and worst features Context on the size of each room so they understand its advantages or limitations (such as if the master would fit a king-sized bed) Ideas for any easy fixes that could be made, from creating an open floor plan to replacing outdated hardware The main thing to keep in mind is that remote video chat buyers may have a lot more questions than usual, or they may have fewer questions if they are having a hard time picturing the home and how they fit into it. Try to adapt by thinking of what your in-person buyers usually look at, inspect or inquire about, and answer those questions up front to keep the tour moving.

Technology Alert: Chatbot for Real Estate Industry
Time is of essence in the real estate industry. You need to stay on top of every market trend. In one of our previous blogs, we spoke about how millennials are entering the buyers' market. Millennials as we all know are tech savvy and everything is instantaneous. You need to make sure you provide accurate and comprehensive information to stay ahead of the game. But we know it's impossible to hire someone who will be willing to work 24/7, and this is where the new chatbot technology can come to your rescue. What is a chatbot you ask? It's also referred to as a chatter bot. This computer software is programmed to send specially crafted messages and audio clips to any enquiries. Chatbots are designed to hold human-like conversation with people on the other side of the computer. Here are three ways a chatbot can revolutionize the real estate industry: 1. Bring in hot leads Yes, you heard it right, chatbots can be designed to ask specific questions that will improve the response rate of the client. Chatbots can be programmed to send specific answers to help keep the person chatting engaged and informed. This technology can help you filter the leads and get best-in-class leads.