Why Social Media is Free Marketing

Now more than ever, consumers are relying on social media to find a real estate professional to work with. If you're using these platforms correctly, you could be saving some valuable marketing dollars. Knowing which sites your audience uses and understanding how to leverage those sites are key factors for success when it comes to social media. These are also just a couple of the topics that were discussed during the most recent Homes.com Secrets of Top Selling Agents unplugged interview.

In the second edition of this new podcast series, we sat down with speaker, trainer and working agent Nicole Mangina of Windemere Real Estate to chat about why she believes social media is free marketing.

According to Nicole, marketing is all about building and nurturing relationships with intention, in the sense that you are sending a specific message out there in a repeated way to people who might turn out to be clients. This is why social media is such a valuable tool for real estate professionals, because sending these messages can be done in a more casual manner than traditional marketing tactics like print media.

According to Nicole, "Which social channel should I spend most of my time using?" is the million-dollar question she gets asked all the time. There are two sides to this answer. The first is that you want to be where your clients are. If you are trying to connect with clients on Twitter, but your primary audience is on Facebook, odds are you won't achieve much success.