I have a routine when I write a product review. I ask for a demo, walk through the user interface from the perspective of the consumer, the agent, the broker, and anyone else. I take screenshots. It's a lengthy, meticulous process. Today, I experienced something very different. Today, I took a "tour" of Happy Grasshopper and walked away with a sense of the simplicity that makes this email marketing tool so popular with busy agents.

What Is Happy Grasshopper?

Happy Grasshopper is an email marketing solution that allows real estate agents to maintain relationships with their professional contacts. What's unique about Happy Grasshopper is the way they accomplish this. They write fun, lighthearted messages (rather than typical salesy or stats-driven marketing messages) and automate the process of sending them out to your contact list.

The messages, like the one below, are short and sweet. They go out once every three weeks. As far as the recipient is concerned, the email is sent from the agent's email and includes a signature block with the agent's photo and contact information.