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Sign into your accountTapping Your SOI for More Referrals in Real Estate
May 18 2012
Need more referrals in your real estate sales career? Tap your "Sphere of Influence" (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to their friends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
Now, just because someone is a friend doesn't necessarily mean you will receive a referral – no matter how close the relationship. Your friend may be loyal to another REALTOR®, or even related to one!