Pinterest is a natural fit for REALTORS® who want to broaden their properties' — and their respective agency's — appeal to prospective home buyers. The potential power that Pinterest wields to help create exposure for real estate agencies and available properties is vast.

Harnessing the power of Pinterest is where things become interesting and is a chance for an agent to choose their special approach toward attracting home buyers to their specific boards. By selecting a niche board topic such as "homes with swimming pools" or "beautiful decks," the real estate agent is building an identity as someone that home buyers can count on for specific criteria. Pinning photos of homes that fit within that criteria will help build a community that will build over time.

A Focus on Community, Neighborhoods and Lifestyles

One way for REALTORS® to reach out to their market and create their own personal voice that motivated home buyers can connect with, is to speak to the lifestyles of various demographics and post homes that support those lifestyles. REALTORS® with the most familiarity with the cities and respective neighborhoods in which they list homes stand a great chance of finding their footing and a firm following in Pinterest.