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Sign into your accountCalls-to-Action: Real Estate Website Theme Design Series, Part Three
April 19 2013
This is the third post of a multi-part blog series that covers the integral design elements of real estate websites. Read Part One, an overview of website Headers and Part Two, on Navigation.
The usefulness of your website to your visitor needs to be established in the first impression. Here's how you make sure you are successful in that effort.
Step 1: Establish EXACTLY who your target audience is.
Step 2: Ask yourself these two questions:
- What is the most important feature/information you can provide to this audience?
- What are they expecting/looking-for when they click to visit your site?
Step 3: Choose your calls-to-action based on the answers to #2.
Below are a list of common CTAs we've included on our clients' websites.
However, do not add CTAs to your because they seem useful. Only add the CTAs which powerfully connect with the intended audience. And, similar to an overstuffed navigation, the more CTAs you add the more it waters down the effectiveness of the lot.