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Sign into your accountVideo Killed The Radio Star, But Social Didn’t Kill E-Mail
July 03 2013
That's right, kids. In spite of what you might have heard, e-mail is very much alive and very much kicking. In fact, it's thriving in ways that you might not have considered. It's true.
Much fanfare is given to social media portals and their powerful sharing abilities, but email remains the quiet king when it comes to getting your customers' attention.
NO WAY, you might be saying. WAY, we say!
Did you know ...
Email is where 58% of Americans start their day? Search engines, like Google, are a distant second at 20%, and Facebook is waaaaaaay back in third position at a measly 11%. ADVANTAGE: EMAIL.
There are THREE TIMES as many email accounts as there are Facebook and Twitter accounts combined (not to mention that you've gotta have an email account to even register for either of those things. I mean, c'mon). ADVANTAGE: EMAIL.
When it comes to time spent on the mobile Internet? 38.5% of Americans' time is spent with email. Social media sites garner only 11% of that attention. ADVANTAGE: EMAIL.
But wait! There's more!