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Sign into your accountLinkedIn for Real Estate Pros
September 08 2013
This post comes to us from the Market Leader blog:
Trolling for referrals is one of the more important aspects of running a real estate business. Anyone who runs a referral-based real estate practice understands that the work expended to get to that point is well worth it in the long run.
Social media sites have become the go-to places to nurture the valuable relationships that will provide future referrals, and LinkedIn seems to be one of the best sites for this purpose.
This is because LinkedIn, unlike Facebook, for instance, was created for business professionals as a place to meet and network. Yes, there is a difference between personal and professional networking, LinkedIn's Nicole Williams tells Forbes.
First, the Numbers
LinkedIn is the "site for 238 million people who take their jobs seriously," according to George Anders, writing for Forbes.
The typical LinkedIn user, Quantcast says, is a 45- to 54-year-old male. He is most likely Asian, attended graduate school and makes over $150,000 a year. He has no children.
Very few of these users access the site via mobile, and most do so from a home computer. They visit LinkedIn 4.6 times per month.