Empty nesters are no longer working 40 hours per week, but they are finding plenty of ways to keep themselves busy during their retirement years. As a real estate professional, you need to be mindful of this demographic because they create many opportunities for you to grow your business. Whether they are looking for an investment property, a rental property or maybe just want to downsize because their kids have moved out, you should be there to provide them with the help they need!

For real estate professionals who have grown accustomed to targeting local buyers and sellers online, working with seniors who may not be as technically inclined can be a big change of pace. Here are three tips to connect you with empty nesters and help them with their real estate needs.

1. Get Involved

Whether it's donating their time to nonprofits, homeless shelters or soup kitchens, seniors have a tendency to give back to the community once they have decided to retire. Consider sponsoring or donating to these organizations and try to get other employees, friends, family and clients involved, too! This will show your interest in helping to improve the community, while it also creates the opportunity to connect with these potential clients.