To successfully market to real estate buyers and sellers, agents need to be aware of the purchasing habits and preferred communication channels of each generation.

The challenge is that there is a distinct difference in lifestyle and comfort with technology across the generations. But this doesn't mean that agents have to completely alter their marketing campaigns for each age group. There is, after all, much that the generations have in common--including a love of video.

According to ComScore, more than 83% of people across all generations watch at least one video on the web per month. When it comes to real estate, a study from NAR and Google found that video sites like YouTube are among the top online destinations for consumers researching property. If you're looking for an effective way to reach consumers, a consolidated effort in video can yield great results.

So what kind of video content are the various generations looking for and where do those needs intersect? To find out, we asked the experts at RealBiz Media. RealBiz's listing video platform lets agents target specific demographics with relevant video content. Here are some of their ideas for marketing to the generations according to their similar needs:

First Home

Millennials prize online research, and since most will be unfamiliar with the process of buying a home, the Internet will be the first resource they turn to. One possibility would be to create a video on "Buying Your First Home" with all of the useful information and experience that you as an agent have. If you work closely with a lender, you can even partner with them and create a co-branded video.

Speaking of mortgages, Millennials are struggling with record-breaking student debt and a sluggish job market. If you know of any down payment assistance programs in your area, an informational video on eligibility requirements and the application process is very helpful.

Generation X may be in a similar boat as Millennials. During the recession, over 1.2 million people lost their homes. This dire statistic largely affected Gen X. Recent studies have shown that people in this generation lost up to 45% of their net worth between 2007-2010 (FoxBusiness.com). Now, many members of Generation X are re-entering the housing market, and are again considered "first-time buyers" by lenders.