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Sign into your account4 Ways to Automate Your Real Estate
October 24 2014
Automation is the cornerstone of working smart, not hard, and this is something that Realtors definitely want to do. The problem is you don't want to let anyone fall through the cracks, so a single simple task multiplied by your growing pipeline can become carpal tunnel syndrome central for you in no time. For the sake of you and your wrists, try these automation tips.
1. Use Drip Campaigns
If you're not using drip campaigns, then you are either wasting your valuable time on leads who are not yet ready to buy, or you are letting future buyers fall through the cracks. There is no better way to cultivate your future prospects by sending occasional emails and staying in front of them. Let the drips handle the leads who are months away from purchasing, so that you can spend more of your time on the clients who are buying now!
2. Email Templates
So the drips are great, but maybe they are a little too "auto" for you. What if you have a particular message that is unique to certain situations, such as a referral to a lender? Email templates are great for these types of situations. They can sound much more personal to your clients and you don't have to spend 10-15 minutes drafting each one.