March 17 2013
A S.W.O.T. analysis, while not a new tool, is nonetheless a highly effective one. In fact, it has the potential to be a real game changer for real estate brokerages today. In this first installment of this three-part series, we'll outline the basic structure of a S.W.O.T. analysis.
The first step of a truly effective S.W.O.T. is to first gain consensus among the key stakeholders on what the objectives of the company are. They might include things like:
Failing to obtain consensus on these objectives will render a S.W.O.T. analysis less effective, at best, and a waste of time, at worst. If participants have different results in mind, then how can they arrive at one correct result?
Once established, you can then move into the real power of a S.W.O.T. analysis which is gaining insights into the four quadrants of the S.W.O.T. Here are some typical insights uncovered:
In our next installment, we'll cover how to prioritize these insights and develop actions steps to address them.
To learn more or to book a SWOT Analysis contact David Thompson, Director, Broker Development and WOLFwatch Services at [email protected] or call 1.866.CRY.WOLF (279.9653) ext. 1385.
To view the original article, visit the Lone Wolf blog.