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Sign into your accountRPR Releases 2017 REALTOR® Mobile Usage Report
April 28 2017
CHICAGO (April 17, 2017) – Realtors Property Resource® (RPR® ), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its recent 2017 REALTOR® Mobile Usage Report. The report includes findings from a survey of almost 200 REALTORS® about the way they use mobile devices in their everyday businesses.
Client communication and housing research top the list of mobile activities REALTORS® rely on most throughout the course of each workday, according to the study. Those tasks are made possible through the growing availability of mobile technologies in the real estate marketplace, which include apps offered by RPR, Supra eKEY, Homesnap, ShowingTime, and a variety of MLS apps.
"Consumers appreciate experiences that are convenient, quick, and personalized," said RPR Vice President of Marketing Reggie Nicolay. "With a smartphone and the right app, REALTORS® are empowered to adapt their communication strategies to meet those consumer needs."
Mobile access to property data, and the ability to instantly communicate that information to consumers, has transformed the way REALTORS® conduct business. RPR's app, for example, enables more than 1.2 million REALTORS® to view data on nearly any U.S. property and then immediately convert it to a customized report, sent directly from the app to the client by way of text or email.
2017 REALTOR® Mobile Usage Report key findings include:
- An overwhelming majority (96 percent) of REALTORS® agree, using a mobile device to access housing data saves valuable time during the work day.
- 89 percent of all REALTORS® surveyed indicated that they often use a mobile device to communicate with clients. Other popular activities included researching housing data (72 percent), financial calculations (44 percent), prospecting (34 percent), and client presentations/home showings (26 percent).
- 87 percent of REALTORS® agree that clients prefer to receive new housing alerts, market activity reports and more sent directly to their mobile device.
About Realtors Property Resource® (RPR®)
Realtors Property Resource®, LLC (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an exclusive online real estate database created to support the core competence of its members. The parcel centric database, covering more than 160 million residential and commercial U.S. properties, provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.