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Browse the siteNovember 05 2014
BELLEVUE, WA, November 5, 2014-- Top real estate executives continue to be bullish about improvement in the U.S. housing market, but less than they have been over the last two years, and have grown significantly less confident in the world economy since January, according to 2014 Imprev Thought Leader Survey.
"Housing enthusiasm among real estate business leaders overall is still strong, but has definitely cooled down during the last two years," said Renwick Congdon, chief executive officer of Imprev, a leading real estate technology company.
"What's most interesting is that leaders of larger brokerage firms are typically far more bullish on the outlook for housing and the U.S. economy than leaders of smaller brokerage firms, but comparatively less confident in their firm's ability to be more profitable in the next 12 months," said Congdon.
Respondents included more than 270 broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for nearly half of all U.S. residential real estate transactions last year.
Key findings:
The Thought Leader Survey was developed by Imprev to provide insight on key business challenges top executives face, encouraging an exchange of ideas and solutions.
The 2014 Fall Imprev Thought Leader survey was conducted October 20 to 31, 2014. 68 percent are male, 32 percent are female. Approximately one-third (32.5 percent) of the 270 respondents are 61 years old or older; 32.5 percent are ages 51 to 60; 25 percent are ages 41 to 50; and 12 percent are ages 31 to 40. None of the respondents are under 30.
Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today. Imprev delivers innovative marketing solutions, including automation, custom Marketing Centers and digital apps, delivered by the industry's most advanced and stable platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish digital, print, video, multimedia, online and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.